Treating Employees as Customers

If employees feel valued and their needs are taken care of, they are more likely to stay with the organization. The CEO’s primary job is cultivating a corporate culture that benefits all employees and customers. If you build a company and a product or service that delivers high levels of customer satisfaction, and if you spend responsibly and manage your human capital assets well, the other external manifestations of success, like market valuation and revenge growth, will follow.


Many companies have adopted the idea that employees are also customers of the organization, and the basic marketing strategies can be directed at them. The products that the organization has to offer its employees are a job (with assorted benefits) and quality of work life. To determine whether the job and work-life needs of employees are being met, organizations conduct periodic internal marketing research to assess employee satisfaction and needs. Become the best place to work by doing the following:

  • Treating employees as customers;
  • Using employee input and a fact-based approach for decision-making in the design and implementation of human resources policies, programs, and processes.
  • Measuring employee satisfaction and trying to continuously improve the workplace environment.
  • Benchmarking and incorporating best practices.


My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit, Line of Sight