Employees Who Exceed Expectations


  1. Immediate promotion potential: These individuals consistently perform their jobs at such high levels of quality and quantity that a promotion seems to be past due. They also accomplish specific objectives established for the job from the overall business plan. These individuals may be working at a job that is  beneath their basic set of skills and general capabilities, perhaps because no promotional  openings have been available. Without question they could perform the responsibilities of a higher position.
  2. Eventual promotion potential: The performance of employees in this subcategory has been progressing at a rate that is normal for the job and typical for an incumbent who is expected to progress to the next higher-level job within a year or two. Their performance includes normal duties as well as objectives assigned based on the overall business plan.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Market Penetration Strategy


A market penetration strategy is the one that dictates that an organization seek to gain greater dominance in a market in which it already has an offering. This strategy involves attempts to increase present buyers’ usage or consumption rates of the offering, attract buyers of competing offerings, or stimulate product trial among potential customers. The mix of marketing activities include lower prices for the offerings, expanded distribution to provide wider coverage of an existing market, and heavier promotional efforts extolling the unique advantages of an organization’s offering over competing offerings.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Internet Support to Marketing


Market Research

  1. Market information
  2. Competitor information
  3. Customer information
  4. Miscellaneous information
  5. Collect saving ideas

Database Building

  1. World-wide club
  2. Dynamic relationship marketing

Customer Service

  1. Self-servicing customers
  2. Self-service customer abuse
  3. Self-service cost savings

New Product Development

  1. Collecting new ideas
  2. Tailor-made products
  3. Accelerating new product development

Internal Communications

  1. Intranets
  2. Extranets

Cost Reduction

  1. Print and distribution
  2. Phone calls
  3. Customer service
  4. Collecting cost-saving tips
  5. Revenue generation

Distribution

  1. Products
  2. Services
  3. Purchases

Selling

  1. Few fairytale  sales stories
  2. New markets
  3. Small value, big turnover
  4. Sales management tool

Promotion

  1. Have a presence
  2. Interactive advertising creative sponsorship
  3. Sales promotions
  4. Public relations
  5. Database marketing

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

The Adoption Process


The adoption process consists of the mental stages an individual goes through in accepting and becoming a repeat purchaser of an innovation. Marketing communicators play a role in accelerating the rate of new product adoption and thereby increasing the probability of product success. As firms have become more sophisticated marketers, the rate of adoption in consumer markets has increased.

Although consumers are accepting new products more readily than ever, there is still a high percentage of failure in the introduction of new products. Understanding the factors that facilitate or impede successful adoption is crucial to a full appreciation of the role of marketing communications and promotion management in modern marketing.

The adoption process consists of five stages: 1) knowledge, 2) persuasion, 3) decision, 4) implementation, and 5) confirmation. Each stage is necessary precondition to a subsequent stage. Various conditions and characteristics act to increase or retard the innovation-decision process. Among the broad groups of variables that influence the various stages are prior conditions (e.g., the consumer’s previous consumption practices), characteristics of the decision-making unit (e.g., socio-economic characteristics), and perceived characteristics of the innovation (e.g., relative advantages).

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

The Promotion Management Process


The Promotion management component of the total marketing communications mix consists of six major tools: personal selling, mass-media advertising, direct mail advertising, sales promotion, point-of-purchase communications, and public relations/publicity. These tools operate in concert with one another to help accomplish various marketing objectives.

The overall promotion management process consists of a logical sequence of decisions that must be made in order to implement effective promotional programs and achieve marketing objectives: situation analysis, marketing objectives, promotion budget, integration and coordination, promotion management program, and evaluation and control.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Point of Purchase (POP) Advertising


Point of purchase advertising includes displays and demonstrations promoting an item at a time and place near the location of the actual purchase decision, such as in a retail store. POP can be very effective in continuing a theme developed in some other aspect of the firm’s promotional strategy.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Changing Company’s Culture


A short list of mechanisms leaders can use to establish, embed, and reinforce organizational culture. There are five:

  1. Make it clear to your employees what you pay attention to, measure, and control.
  2. React appropriately to critical incidents and organizational crises.
  3. Deliberately role model, teach, and coach the values you want to emphasize.
  4. Communicate your priorities by the way you allocate rewards and status.
  5. Make your HR procedures and criteria consistent with the values you espouse.

Don’t stop there. Use secondary mechanisms—such as redesigning physical space—to further reinforce the desired cultural changes. These secondary mechanisms are just that secondary, because they work only if they are consistent with the five primary mechanisms:

  1. What leaders pay attention to, measure, and control
  2. Leader reactions to critical incidents and organizational crises
  3. Deliberate role modeling, teaching and coaching
  4. Criteria for allocation of rewards and status
  5. Criteria for recruitment, selection, promotion, retirement, and communication.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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