Musts and Wants


Divide the objectives into two categories: Musts and Wants. The Must objectives are mandatory: they must be achieved to guarantee a successful decision. When the time comes to assess alternatives against our objectives, any alternative that cannot fulfill a MUST objective will immediately drop out of the analysis. These objectives must be measurable because they function as a screen to eliminate failure-prone alternatives. We must be able to say, “This alternative absolutely cannot fulfill this objective; it cannot meet a requirement that is mandatory for success.

All other objectives are categorized as WANTS. The alternatives we generate will be judged on their relative performance against WANT objectives, not on whether or not they fulfill them. The function of these objectives is to give us a comparative picture of alternatives—a sense of how the alternatives perform relative to each other.

A WANT objective may be mandatory but cannot be classified as a MUST for one or two reasons: First, it may not be measurable. It cannot, therefore, give us an absolute Yes or No judgment about the performance of an alternative. Secondly, we may not want a Yes or No judgment. We may prefer to use that objective as a relative measure of performance.

An objective will be stated frequently as a MUST and then be rephrased as a WANT so that it can perform both functions. The MUSTs decide who gets to play, but the WANTs decide who wins.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Closed-loop Teams


For years, banks have taken several days, and even weeks and sometimes months to get a decision to a personal loan applicant. The application would be passed around the various departments, traveling at its own pace. A series of supervisors, clerks, and internal mailpeople handled it. Today, aggressive banks take the application directly into a focused, coordinated group—a credit analyst, a collateral appraiser, and a senior personal banker—who decide and respond to the customer sometimes in thirty minutes and always inside a day. This is a small closed-loop team.

 

A closed-loop team includes everyone who is necessary to make the deliverable flow. The team includes all the needed functional people and decision-makers and is self-scheduling. Everyone the team is working for the same objective—to provide the deliverable on time. The team is empowered to make decisions and to act. It has all functions inside it with short lines of communication. Its leader is responsible for its overall performance and for seeing that it gets all the capability, both technicall and human, it needs. All of these are essential to flexibility.

 

The old bank loan approval process was open loop. There was no continuity in the process, no visible standard, little learning between the principles, only occasional feedback on the process, and no one responsible for making it better.

 

In order for the loop to close on a process it must be tightly organized around the deliverable; the same core group must be involved in the process every day; and there must be a working leader on the team.

 

Small teams work better than large ones because large groups create communication problems of their own. It’s best to include only essential functions and to exclude people whose job is peripheral to the deliverable. For example, the bank loan team excludes accounting and records people. Teams have to be self-managing and empowered to act because referring decisions back up the line wastes time and often leads to poor decisions. So the team ioncludes a bank officer because if the officer were not on the team, he or she would be prone to second-guess the group’s decisions. Its better if all the questions are asked and answers are exchanged just once.

 

Closd-loop teams handle variety better than open-loop teams because they can create new information and flexibility.

 

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Building knowledge base in advertisements


On what knowledge base should advertisements be built? To answer this question, consider the function that advertisement might be expected to perform. In commercial matters, business operators can be seen as essentially self-appointed employees of consumers. They strive to provide products and services that will meet specific needs or wants of consumers and thus contribute to the maximization of consumer satisfaction. The key to success is the ability to sense or determine what consumers need and want and then to effectively inform and persuade consumers concerning the merits of such products and services. Business failure results when consumers dismiss or fire those self-appointed employees by refusing to buy products or services that do not meet needs or wants.

Often business firms are prone to think in terms of the physical characteristics of products rather than focusing attention on how the product will bring satisfaction to potential buyers. Consumers may not understand the language of the producer any more than the latter may not sense the forces that motivate consumers to seek products.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight