Retailing & Strategic Decisions


The strategic part determines the type of business that the retailer would be in. this is governed by two considerations—financial and familiarity considerations and image related consideration:

  1. Financial and familiarity considerations: A most of the outlets are proprietary in nature, the type of business that retailer would like to undertake would be governed by the investment capacity of the person and his familiarity with the product line.
  2. Image related considerations: Retailing is just not a way of business, it is a way of expressing oneself in the society. The shop depending on where it is located and the type of products and brands it deals in, will contribute to the social standing of the shop owner.

As these decisions are taken before taking up dealership with a company, the strategic considerations are not studied. From a marketer’s point of view the managerial considerations become important as they determine (a) whether the retailer would stock and sell their brands, and (b) the effort the retailer would put in to sell the brand.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Improving the Odds


Though very few companies are completely satisfied with their new product efforts, it is clear that some companies do a much better job than others. Why are some companies able to achieve better results with new products than their competitors? How do they work around, or at least minimize, the risks and pitfalls in new product development that plague most companies? Each of these companies has its own development priorities and needs, but they all follow the same fundamental principles:

  1. They identify customer problems that offer attractive commercial opportunities.
  2. They think through their product/market focus to provide maximum commercial opportunity.
  3. They face up to fundamental cost and performance deficiencies.
  4. They ensure that all development efforts are directly linked to corporate and product/market strategies.
  5. They strike the right balance between investing in future products and generating current profits.
  6. They protect their proprietary positions and respond quickly to encroachments.
  7. They utilize cross-functional teams to guide new product and market planning.
  8. They are willing to go outside for new technology.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Intranet


Unlike the public Internet, Intranet is a private network inside the organization that uses the Internet Protocol (IP). Intranet is for internal use only. Firewalls keep unauthorized Internet traffic off an Intranet. Thus, organizations can have web servers available only to employees. An Intranet may not actually be an Internet it may simply be a network.

Usually not connected to the Internet, the Intranet’s general purpose is to share private (or confidential) information across an organization or department. It is rapidly gaining popularity due to its open standards, thus allowing information stored on unlike servers to be found. The users of the Intranet can exchange electronic mail (email), send files (ftp), browse web (WWW) pages, and connect to any other computer (telnet).

Web site hosted on a local network is not accessible by anyone outside the network. Intranets work just like public Web sites. Offices can include any text, graphics, and hyperlinks it chooses. Intranets can also provide access to external Web sites, even though external users cannot access the intranet. Secure intranets are now the fastest-growing segment of the Internet because they are much less expensive to build and manage than private networks based on proprietary protocols. Without Intranet computers are just useless boxes.

Intranet needs to be included in all your training programs and also used as a structure, which other departments can follow

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight