Psychograhic Segmentation


Psychographic segmentation divides a population into groups that have similar psychological characteristics, values and lifestyles. Psychographic segmentation can be a useful tool for gaining sharper insight into consumer purchasing behavior.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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