Psychograhic Segmentation

Psychographic segmentation divides a population into groups that have similar psychological characteristics, values and lifestyles. Psychographic segmentation can be a useful tool for gaining sharper insight into consumer purchasing behavior.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit, and my Lectures.