Muddled Communication


It is only when an organization fails to communicate effectively with its market place that problems are sometimes noticed.

The first response to a drop in sales can be an immediate call for a new identity of a new advertising campaign. Rebranding may be expensive but it can be an easier pill to swallow than brutally honest self-examination of core relationships.

Less than scrupulously honest communication companies will queue up to offload and organization’s cash if they think there is money to be made; but putting a new face on a sick organization is purely papering over the cracks.

Muddled communication has often been the first point of contact with new companies. Many companies prefer easy, con-confrontational action that they can take immediately to challenging questions and the need to may be think and behave in new ways.

Only when presented with unequivocal evidence are some companies prepared to take hard decisions, especially if it involves the agreement and support of peers—worse still—bosses.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Customer Value Action Items


  1. Describe the relationship between process and value;
  2. How does the process view differ from the functional view?
  3. Explain how you would use the marketing cycle and process model to analyze your current business situation.
  4. What quotations would you ask if your company was currently under-doing a review of its processes?
  5. What is a value statement? See if you can describe your firm’s value statement.
  6. What is service blueprinting and when is it appropriate to use?
  7. Suppose you are the manager of a quick-serve restaurant and you begin to notice that your lunch business is steadily declining. Moreover, you notice that customers are queuing up longer at the drive-through window. Which of the process improvement tools would you consider using, and why?

 My Cosultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight