Psychographic Data

Psychographic data deals with people’s attitudes, mores, perceptions rather than with externally observable characteristics, like average home value, classified under demographic data. Marketers use psychographic data to identify groups of people who share common values about such diverse subjects as lifestyles, products, politics, religion, and criminal justice.

Marketers tend to use psychographic data when they are planning to launch a campaign or introduce new products into communities where they do not have previous experience. The cable television industry makes extensive use of psychographic data when deciding whether it should promote pay services that feature R-rated or PG-rated movies.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit, and my Lectures.