Listening


Listening is the most important component of communication. There is a wrong notion that a person who talks fluently is a good communicator. He need not be. It is true that talking fluently is an important component of communication. But all talkers are not good communicators.

Communication has three important components: a) making others appreciate what you say, b) making others understand what you say, and c) making others apply what you say in their life. It is much more than talking.

Listening is said to be a vital factor in the process of communication. One needs to be a good listener in addition to being a good talker, for communicating effectively. One may feel that listening is very simple and everyone is good in listening. The fact is that it is untrue. Many like and do the talking and they seldom listen to others. recall a conversation you had with your friend recently. Estimate the amount of time that you were talking, compared to the time spent by your friend talking to you. You would notice that there has always been an inner urge to express ourselves to others rather than listening to others.

If you want to be good at listening, take care of the following:

  • Be genuinely interested in listening.
  • Look at the person always.
  • Do not get distracted.
  • As you listen keep assimilating the points.
  • When you don’t understand ask the person to repeat.
  • Don’t interrupt unnecessarily.
  • Don’t project your views, ideas in between.
  • Don’t stop the other person till he does it on his own.
  • Be patient.
  • Be careful about the gesture that you make (it should not give any negative signals).

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Using Judgmental Forecasts


Judgmental forecasts are based on subjective views – often the options of experts in the field. Suppose a company is about to market an entirely a new product, or the board is looking at plans for 25 years in the future. They won’t have any relevant historical data for a quantative forecast. Sometimes there is a complete absence of data, and at other times the data is unreliable or irrelevant to the future.

 Quantative forecasts are always more reliable, but when you don’t have the necessary data, you have to use a judgmental method. There are five widely used methods:

  • Personal insight. This uses a single person who is familiar with the situation to produce a forecast based on his or her own judgment. This is the most widely used forecasting method – but is unreliable and often gives very bad results.
  • Panel consensus. This collects together a group of experts to make a forecast. If there is no secrecy and the panel talk freely and openly, you can find a genuine consensus. On the other hand, there may be difficulties in combining the views of different people.
  • Market surveys. Sometimes even groups of experts don’t have enough knowledge to give a reasonable forecast about, for example, the launch of a new product. Then market surveys collect data from a sample of potential customers, analyze their views and make inferences about the population at large.
  • Historical analogy. If you are introducing a new product, you might have a similar product that you launched recently, and assume that demand for the new product will follow the same pattern. If a publisher is selling a new book, it can forecast the likely demand from the actual demand for a similar book it published earlier.
  • Delphi method. For this you contact a number of experts by post and give each a questionnaire to complete. Then you analyze the replies from the questionnaires and send summaries back to the experts. You ask them if they would like to reconsider their original replay in the light of summarized replies from others. This is repeated several times – usually between three and six – until the range of options is narrow enough to help with decisions.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight