Cause Marketing


This is one category of nontraditional marketing. It refers to the identification and marketing of a social issue, cause, or idea to selected target markets. Cause marketing covers a wide range of issues, including literacy, physical fitness, gun control, family planning, prison reform, control of overeating, environmental protection, elimination of birth defects, child-abuse prevention, and punishment of drunk drivers. It is an increasingly common marketing practice that is for profit-seeking firms to link their products to social causes.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Reforming Personnel Policies


If women are to be treated equally in the workplace, all jobs and occupations must be open to them so that they may compete on the same terms as all others. A company’s recruiters need to seek qualified workers and not assume that women are unqualified. Rates of pay and benefits need to be matched to the work to be done not to the gender of the jobholder. Pay rises for doing a current job well, along with promotions to more attractive jobs, also require equal treatment. Job assignments should be made on the basis of skills, experience, competence, capability, and reliability—in other words, proven ability to get the job done, not whether women have traditionally worked at one task rather than another.

Career ladders, whether short ones going only a few steps or longer ones leading into the higher reaches of corporate authority, should be placed so that both men and  women can climb them as high as their abilities can carry them.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Truth and Reconciliation in Business


Truth and reconciliation in business without consistent, decisive, action will rapidly turn into a nightmare. Decisions and actions must be swift and if relationship mapping is to be engaged, it must be engaged fast and directly connected to the truth and reconciliation in business exercise.

Communication will be at an absolute premium and there are several points that the exercise must deliver on. Truth and reconciliation in business must:

  1. Lift the lid on silence and denial;
  2. Give everyone within the organization the chance to have their grievances heard and their ideas listened to;
  3. View the organization as one entity, not separate entities with different expectations and responsibilities. Everybody involved must be equally responsible and accountable for all outcomes and there can be no splintering into different groups, as this will set the seed for different sub-cultures to grow back;
  4. Accept the principle of mutual shared responcibility for any previous shortcomings of the organization.
  5. Encourage the building of a new social network that straddles previous divides, and delivers ongoing dialogue and interaction across every dimension of the organization;
  6. Determine what is negotiable and what is non-negotiable; and
  7. Make clear recommendations for the future, start to define responsibilities, expectations and desired relationships, start the process of reform, and begin to define a working culture for the organization as a single entity.

Engaging in Truth and Reconciliation in business is a great start for any organization looking to develop amazing relationships and enjoy amazing success, but it is only the start of the process. Organizations must be able to maintain what they have started.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.