Communicate and Reinforce Responsibilities


Once you have clearly defined in your own mind the responsibilities of a particular job, the next step is communicating them to the person. People must be told not once, not twice, but repeatedly.

If a person is conscientious and capable of performing the job, why must you remind him of his responsibilities? If he has to be told more than once, maybe he doesn’t belong in the position.

Reminding people of their responsibilities is similar to reminding them of the goals and objectives. Due to the complexity of jobs and companies today, people on all levels can easily become sidetracked.

It’s not unusual to see people, even at high levels, involved in activities that are not in fulfillment of their job responsibilities. Nor do these activities contribute to the goals and objectives of the department or company. This is one of the primary reasons why companies don’t reach their objectives: people concentrate their efforts on activities that seem like good ideas at the time but that don’t lead them to their desired objectives.

People also have a natural tendency to do the things they like to do. They gravitate to certain types of activities because they are good at them and enjoy them. The result? The responsibilities they don’t enjoy go unfulfilled because the people either consciously or unconsciously let them fall through the cracks.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Pride through Responsibility


If a person is to feel a sense of power in his job, he must feel a sense of pride—pride in the company, pride in the department or group, and perhaps most important, pride in himself.

Pride creates the desire to succeed; the desire to succeed causes people to dig down deep within themselves and draw upon untapped inner resources. Pride is perhaps the greatest catalyst for getting people to discover and use their own personal power.

One of the best ways to instill pride in people is by giving  them a sense of responsibility; by helping them know that they have an important job to do.

A sense of ownership is what we are trying to create. This sense of ownership must be present if you wish to create an entrepreneurial spirit.

If a person believes the job is lowly and insignificant, if he believes that others look upon the job as relatively unimportant, his performance will usually reflect this belief. On the other hand, if you repeatedly remind him of the importance of his job, he will usually perform the job with a sense of pride and purpose.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Common Advertising Techniques


It’s a good idea to be aware of certain common advertising techniques. There is nothing illegal or even misleading about a food advertisement that tempts you because it is photographed in a warm, cozy setting that reminds you of dinners at your grandmother’s house. But you should be aware that you may be buying the product because of the romanticized advertisement. Frequently used advertising techniques include:

  • Use of glamorous figure to endorse a product;
  • Use of sentimental pictures to awaken feelings of longing and nostalgia that the ad suggests may be fulfilled by using the product;
  • Use of “can be,” “up to,” or other “weasel words” that enable the advertiser to avoid making firm promises;
  • Implications that only the most up-to-date people use a certain product;
  • Gimmicks that make you feel you are getting a bonus, such as a free hairbrush attached to a bottle of shampoo;
  • Creation of market through convincing you that a new product will revolutionize your life.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Talking about Signs


Think of signs in two ways: those that appeal to people outside of your place of business and those that appeal to people who are within the place where you do business. The first category consists of billboards, small signs on bulliten boards, window signs, store signs, banners, signs on trees, and poster-type signs. Category two is made up of interior signs, commonly called point-of-purchase, or point of sale signs.

 Whichever you use, or if you use both, be certain that your signs tie in as directly as possible with your advertising. Your ads may have made an unconscious impression on your potential customers, and your signs may awaken the memory of that advertising and result in a sale. Many people will patronize your business because of your ads. Your signs must be consistent with your advertising message and identity or those people will be confused. If the signs are in keeping with your overall creative strategy, consumers’ momentum to buy will be increased.

 Most exterior signs are there to remind, to create a tiny impulse, to implant thoughts a wee bit deeper, to sharpen an identity, to state a very brief message. As a rule, exterior signs should be no more than six words long. Naturally, some successful signs have more than six words, but not many. Probably the most successful of all have just one to three words.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight