Repositioning is necessary when the initial positioning of a product, service, brand, or organization is no longer competitively sustainable or profitable or when better positioning opportunities arise. However, given the time and cost to establish a new position, repositioning is not advisable without careful study.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit, and my Lectures.