Going Global


As we wade through the second decade of 21st Century, globalization is affecting almost every industry and every individual throughout the world. Traditional marketers who decide to take their firms global may do so because they already have strong domestic market shares and/or their target market is too saturated to offer any substantial growth. Sometimes, by evaluating key indicators of the marketing environment, marketers can move toward globalization at an optimal time. A critical task facing international marketers is developing strategies for successfully entering new foreign markets. Most large firms already participate a global commerce, and many small businesses recognize the need to investigate whether to market their products overseas. It is not an easy step to take, requiring careful evaluation and preparation.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Entering New Markets


Managers are always under pressure to increase the sales and profits of their firms, and why they face a mature, saturated market at home, they begin the search for new markets outside their home country. They find that 1) a rising GNP/capita and population growth appear to be creating markets that are reaching the critical mass necessary to become viable candidates for their operations and 2) the economies of some nations where they are not doing business are growing at a considerably faster rate than is the economy of their own market.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Diet and Fitness


Growing evidence indicates that reduced intake of salt and saturated fats and increased consumption of fiber – and vitamin-rich fruits and vegetables are steps that can greatly increase the body’s ability to cope with the physiological effects of stress. Regular exercise also helps. People who exercise regularly obtain many benefits closely related to resistance of the adverse effects of stress. Fitness reduces both the incidence of cardiovascular illness and the death rate from such diseases. Similarly, physical fitness lowers blood pressure, an important factor in many aspects of personal health. It is not surprising that growing numbers of companies are taking steps to ensure that their employees engage in regular exercise.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.