21st Century Organizational Transformation

by Asif J. Mir

  • Home
  • About

Business Markets

24 Feb 2010 Leave a comment

by Asif J. Mir in Business Markets Tags: account, activity, appliances, banking, bodies, bought, business, buy, compete, component, consulting, Consumer, consumption, corporate, countries, Customer, deal, deliver, develop, direct, distinguish, economic, emphasis, equipment, example, executive, facilitate, factor, firm, form, goods, government, graduate, grocery, half, heighten, home, hospital, incorporation, increase, industrial, ingredient, installation, institution, interchange, interest, international, local, maintain, management, market, Marketing, material, nature, office, Organization, package, percent, personal, principal, private, process, Product, production, program, public, resale, school, Services, sheer, size, spawn, supplies, technology, term, Training, university


Business markets are markets for products and services, local to international, bought by businesses, government bodies, and institutions (such as hospitals) for incorporation (for example, ingredient materials or components), for consumption (for example, process materials, office supplies, consulting services), for use (for example, installation or equipment) or for resale . . . The only markets not of direct interest are those dealing with products or services which are principally directed at personal use or consumption such as packaged grocery products, home appliances, or consumer banking. The factors that distinguish business marketing from consumer marketing are the nature of the customer and how that customer uses the product. In business marketing, the customers are organizations (businesses, governments, institutions).

Business firms buy industrial goods to form or facilitate the production process or use as components for other goods and services. Government agencies and private institutions buy industrial goods to maintain and deliver services to their own market: the public. Industrial or business marketing (the terms can be used interchangeably) accounts for more than half the economic activity in developed countries. More than 50 percent of all business school graduates join firms that compete directly in the business market. The heightened interest in high technology markets—and the sheer size of the business market—has spawned increased emphasis on business marketing management in universities and corporate executive training programs.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Blogroll

  • 4evercrafting
  • My Lectures
  • My professional Website
  • WordPress.com
  • RSS - Posts
  • RSS - Comments

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 50 other followers

Recent Posts

  • A Distinct Candle is Extinguished!
  • Writer’s Checklist
  • Positioning Strategy Decision
  • Channel Evaluation
  • Traditional Control Systems
  • Defining Issues & Priorities
  • Marketing Plan
  • Closing the Customer Gap
  • Appointing a Dealer
  • Channel Management, & Physical Distribution Management

Top Clicks

  • None

Archives

  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • May 2013
  • April 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008

Pages

  • About

Create a free website or blog at WordPress.com. •

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy