Quality: A Prelude

Even the best marketing in the world won’t motivate a customer to purchase a poor product or service more than once. In fact, brilliant marketing can speed the demise of an inferior offering, since people will learn of the shoddiness that much quicker. So do everything in your power to ensure the quality of whatever it is you’ll be selling. And you’ve got that quality, you’ll be ready for marketing. It is also mandatory for success that you have adequate capitalization – that is, money. You will need enough cash or cash reserves to promote your business aggressively, for at least three months, and ideally for a full year.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.