30 May 2013
by Asif J. Mir
in Retail Trends & Strategies
Tags: absorb, already, application, area, back, better, careful, center, central, checkout, cluster, community, Competition, consolidate, contiguous, continue, cost, cut, decorate, depend, Development, difference, different, exist, expansion, fewer, firm, flexible, focus, gross, grow, growth, home, identification, increase, increasing, intensification, involve, large, less, line, look, low, lower, margin, market, Merger, metropolitan, national, new, occur, option, outlet, percent, percentage, population, portfolio, Positioning, Product, productivity, provide, rent, represent, result, retail, sale, saving, second-hand, secondary, segment, selection, self, service, shoe, size, small, space, store, strategy, struggle, superior, supermarket, survive, technique, total, trade, trend, under, wage, weak
- Better market positioning: This involves more careful identification of market segments and providing service superior to that of competition.
- Market intensification: This involves clustering more stores in the same metropolitan area and contiguous markets.
- Secondary markets: Expansion will be increasingly focused on secondary markets of under 100,000 population because there may be less competition from larger retailers, and costs, such as wages, may be lower.
- Differences in store size: Retailers will have a more flexible portfolio of different sized stores depending on the size of the community and existing retail competition. More use of second-hand space will occur because this can result in savings of 30 percent or more in rent.
- Productivity increases: The application of central checkout, self-selection, and low gross margins to areas of trade where these techniques have not been used before will occur. Look now at toy supermarkets, home-decorating centers, and self-service shoe stores.
- Fewer product options: Product lines will increasingly be consolidated, and new product development will be cut back.
- Service growth: Services retailing will continue to grow as a percentage of total retail sales. Services already represent about 50 percent of the gross national product.
- More mergers: Increasingly, smaller and weaker firms will be absorbed as more retail outlets struggle to survive.
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
30 Dec 2012
by Asif J. Mir
in Kinds of Advertising
Tags: Advertising, among, attractive, automobile, buyer, carry, category, commercial, company, compare, comparison, competitive, Consumer, create, design, different, encourage, firm, good, image, include, industrial, institution, interest, issue, kind, major, manufacturer, market, motor, Organization, particular, Product, rather, reach, retail, sell, service, shoe, store, supermarket, support, target, trade, Use, various, view, wholesaler
Different kinds of advertising are used by various organizations to reach different market targets. Some major categories include:
- Retail Advertising: advertising to consumers by various retail stores such as supermarkets and shoe stores.
- Trade Advertising: advertising to wholesalers and retailers by manufacturers to encourage them to carry their products.
- Industrial Advertising: advertising from manufacturers to other manufacturers. A firm selling motors to automobile companies would use industrial advertising.
- Institutional Advertising: advertising designed to create an attractive image for an organization rather than for a product.
- Product Advertising: advertising for a good or service to create interest among consumer, commercial, and industrial buyers.
- Advocacy Advertising: advertising that supports a particular view of an issue
- Comparison Advertising: advertising that compares competitive products.
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
18 Feb 2011
by Asif J. Mir
in Constitution of Service Sector
Tags: accounting, agency, amusement, architectural, art, auto, automotive, banking, beauty, botanical, business, camp, car, care, carnival, carpet, childcare, chiropractor, circus, civic, cleaning, club, collection, commercial, comprise, computer, constitution, consulting, correspondence, course, dance, data, dental, dentist, design, detective, diaper, Distribution, drive-in, educational, employment, engineering, equipment, estate, exhaust, exterminate, fair, family, financial, firm, follow, funeral, gallery, garage, garden, golf, hall, health, home, hotel, house, ice-skating, industry, insurance, interior, investment, job, lab, laundry, legal, library, linen, lodging, lot, management, medical, membership, miscellaneous, motion, museum, nursery, orchestra, Organization, paint, park, parking, personal, photographic, photography, physician, picture, place, pool, preparation, processing, production, programming, public, R&D, race, radio, real, recreation, relation, rental, repair, retread, reuphoistery, rink, rooming, school, secretarial, sector, selected, septic, service, sharpen, shoe, shop, site, social, sporting, studios, supply, survey, swimming, system, tank, tax, television, theater, tire, track, trailer, Training, transient, transmission, truck, utilities, wash, watch, welding, window, zoological
Service sector comprises following services:
Lodging Services
Hotels, rooming houses, and other lodging places
Sporting and recreation camps
Trailering parks and camp sites for transients
Personal Services
Laundries
Childcare
Linen supply
Shoe repair
Diaper service
Funeral homes
Carpet cleaning
Tax preparation
Photographic studios
Beauty shops
Health clubs
Business Services
Accounting
Exterminating
Agencies
Employment agencies
Collection agencies
Computer programming
Commercial photography
R&D labs
Commercial art
Secretarial services
Management services
Window cleaning
Public relations
Consulting
Detective agencies
Equipment rental
Interior design
Automotive Repair Services and Garages
Auto rental
Tire retreading
Truck rental
Exhaust system shops
Parking lots
Car washes
Paint shops
Transmission repair
Motion Picture Industry
Production
Theaters
Distribution
Drive-ins
Amusement and Recreation Services
Dance halls
Race tracks
Orchestras
Golf courses
Pool halls
Amusement parks
Carnivals
Fairs
Ice-skating rinks
Botanical gardens
Circuses
Swimming pools
Health Services
Physicians
Nursery care
Dentists
Medical labs
Chiropractors
Dental labs
Legal Services
Educational Services
Libraries
Correspondence schools
Schools
Data processing schools
Social Services
Child care
Family services
Job training
Non-commercial Museums, Art Galleries, and Botanical & Zoological Gardens
Selected Membership Organizations
Business associations
Civic associations
Financial Services
Banking
Investment firms
Insurance
Real estate agencies
Miscellaneous Repair Services
Radio and television
Welding
Watch
Sharpening
Reuphoistery
Septic tank cleaning
Architectural
Surveying
Engineering
Utilities
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
17 Dec 2010
by Asif J. Mir
in Uncategorized
Tags: additional, affective, agreement, attempt, attitude, basketball, behave, Behavior, belief, characterize, class, cognitive, component, conative, consistent, construct, Consumer, describe, develop, effective, endure, erroneous, favor, feeling, fortunate, general, heard, hypothetical, intention, issue, item, Jordan, knowledge, learn, negative, Nike, object, observe, People, person, perspective, positive, predisposition, progress, purchase, Quality, recognize, Reebok, refer, represent, respond, shoe, smell, specific, stylish, tendency, term, theorist, think, thought, touch, unfavorable, Use, variety, way, widespread, word, year
Attitudes are hypothetical constructs, they cannot be seen, touched, heard, or smelled. Because attitudes cannot be observed, a variety of perspectives have developed over the years in attempting to describe what they are. Fortunately, there is now widespread agreement that the term attitude should be used to refer to a general and enduring positive or negative feeling about some person, object, or issue.
The effective component is what is generally being referred to when people use the word “attitude.” However, attitude theorists recognize two additional components, cognitive and conative. The cognitive component refers to a person’s beliefs (knowledge and thoughts, which sometimes are erroneous) about an object or issue (e.g., “Reebok shoes are more stylish that Nike;” “Nike Air Jordans are high-quality basketball shoes”).
The conative component represents one’s behavioral tendency toward an object. In consumer-behavior terms, the conative component represents a consumer’s intention to purchase a specific item.
Attitudes are learned predispositions to respond to an object or class of objects in a consistently favorable or unfavorable way.
An attitude is characterized by progressing from “thinking” (cognitive), to “feeling” (affective), to “behaving” (conative).
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
