Advice to Son


I advise my son to make mistakes because I want him to grow by making mistakes

I want him to make mistakes because mistakes are lessons of wisdom; portals of discovery and they show what needs improving

I want my son to make mistakes because mistakes are more honorable than a life spent doing nothing

I want my son to make mistakes, make mistakes, and make mistakes over and over again because mistakes are part of creative process.

I want my son to make mistakes because thus he will learn; and if he stopped making mistakes he will stop learning.

I don’t want my son to avoid situations in which he might make mistakes; rather, I want my son to sit at the feet of mistakes

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

The Strategic Window


Strategic window is the limited period during which the key requirements of a market and the particular competencies of a firm best fit together. The view to the strategic window shows planners a way to relate potential opportunities to company capabilities. Such a view requires a thorough analysis of 1) current and projected external environmental conditions, 2) current and projected internal company capabilities, and 3) how, whether, and when the firm can feasibly  reconcile environmental conditions and company capabilities by implementing  one or more marketing strategies.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Speed Matters


  • Speed is competitive advantage.
  • Everything is time-based.
  • Time is the scarcest commodity in the world.
  • When a customer says, ‘time is not important’ – ignore them.
  • Fast = Fast Action Secures trust
  • Fast service adds value
  • Speedy follow-up shows you care.
  • The more time-sensitive your product, the greater the potential competitive advantage.
  • Speed costs nothing, but has to be built-in.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Checklist for Evaluating a Franchise


The Franchise

  • Did your lawyer approve the franchise contract you are considering after he or she studied it paragraph by paragraph?
  • Does the franchise give you an exclusive territory for the length of the franchise?
  • Under what circumstances can you terminate the franchise contract and at what cost to you?
  • If you sell your franchise, will you be compensated for your goodwill (the value of your business’s reputation and other intangibles)?
  • If the franchisor sells the company, will your investment be protected?

The Franchisor

  • How many years has the firm offering you a franchise been in operation?
  • Has it a reputation for honesty and fair dealing among the local firms holding its franchise?
  • Has the franchisor shown you any certified figures indicating exact net profits of one or more going firms which you personally checked yourself with the franchisee? Ask for the company’s disclosure statement.
  • Will the firm assist you with:

A management training program?

An employee training program?

A public relations program?

Capital?

Credit?

Merchandising ideas?

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Communicating Responsibilities


How do we communicate responsibilities to a person so that he has a clear understanding of what is expected of him? And how do we keep those responsibilities in the forefront of his mind so that he is always on track, working on the correct activities?

Before a person is hired he should be shown a written description of the job. At the time he is hired, he should be given a copy of the description to keep. When you review the responsibilities section with the person ask him for feedback. You want to make sure that his understanding of the responsibilities matches your own understanding.

The responsibilities section of the job description should be the basis upon which the employee’s performance is evaluated. Therefore, it makes sense to review the responsibilities with the person at the beginning of each review period and at the time of the annual written review.

Whenever, you verbally review the person’s performance, which should be on a fairly frequent basis, the responsibilities should be reviewed at that time as well.

If you have difficulty with a person, if the person consistently works on activities that do not lead to the fulfillment of his or her responsibilities, you may have to review the responsibilities more frequently.

The objective is to make sure the person clearly understands what he is to do at all times. Understanding, of course, cannot take place without communication.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Converting Needs to Wants


Every consumer must acquire goods and services on a continuing basis to fill certain needs. Everyone must satisfy the fundamental needs for food, clothing, shelter, and transportation by purchasing things or, in some instances, temporarily using rented property and hired or leased transportation. By focusing on the benefits resulting from these goods and services, effective marketing converts needs to wants. A need for clothing may be translated into a desire (or want)  for designer clothes.

As easier-to-use software has enabled millions of nontechnical consumers to operate personal computers and as falling retail make these computers affordable to most households, computers have become fixtures in many offices and homes.

Companies that adopt the marketing concept focus on providing solutions to consumer problems. They promote product benefits rather than features to show the added value that computers will receive from the product.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Self-Respect


Self-respect is a rule of successful living. Think about it everyday until you apply it to everything you do.

People respect us in direct proportion to how much we respect ourselves. If you think of yourself as a first-class person, others will show you first-class respect. But if your self-concept is “I’m a second-class nobody,” you will receive little respect. You are headed straight for the land of nobodies.

No store carries a product called “self-respect,” so we cannot buy it. Nor can we inherit self-respect. It doesn’t come with the genes. And we can’t borrow self-respect from someone who has it. It has only the source: One’s self.

Meneius, a wise Greek said 2400 years ago, “A superior person will not show narrow-mindedness or the lack of self-respect.” We do not respect the person at work who belittles other people, rides hard over the workers, looks like a bum, and constantly uses profanity. The behavior of such people tells us they lack self-respect, so why should we respect them? Lack of self-respect is instilled in many people by a negative environment.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

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