03 Aug 2013
by Asif J. Mir
in 21st Century Corporate Strategy
Tags: able, active, ad, arena, attract, basis, business, buy, confront, create, exploit, large, merely, mood, number, one-to-one, opportunity, People, phone, place, prospects, put, Sales, sell, silly, think, translate, type, understand, Yellow Pages
Many people think the yellow pages are merely a place to put their phone numbers in large type. Silly thinking! The Yellow Pages are an arena for attracting the business of active prospects. They are a place to confront prospects on a one-to-one basis. You are selling. Others are selling too what you sell. The prospect is in a buying mood. Understand that opportunity, and you’ll be able to create yellow pages ads that translate into sales.
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
27 Feb 2010
by Asif J. Mir
in Do’s and Don’t’s in Brainstorming
Tags: allow, appreciate, board, brainstorming, briefing, create, Do’s, don’t’s, drag, encourage, environment, form, free, idea, initial, interruption, laugh, noise, non-members, number, order, participant, People, possible, prior, remove, sequential, session, sheet, shout, silly, spend, think, time, transmit, try, warm, wild, wipe, write, youngster
Do’s
- Have warming up session prior to brainstorming in order to create a free environment.
- Allow people to make noise, shout, laugh, etc.
- Write ideas on a board or sheet so that everyone can see it.
- Encourage/appreciate all ideas.
- Allow wild and silly ideas
- Give them time to think.
- Number all ideas sequentially.
- Transmit ideas to get more ideas from it.
- Try to have as many youngsters as possible.
- Do end on the wildest idea.
Don’t’s
- Don’t allow non-members/non-participants.
- Don’t allow interruptions in any form.
- Don’t drag the session when ideas don’t come.
- Don’t spend too much of time for initial briefing.
- Don’t remove/wipe the ideas written on the board.
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
