Business Process Reengineering: Things to Remember


  • Do not undertake reengineering of all processes simultaneously. Select only those which meet the following criteria:
  1. Processes that require immediate attention;
  2. Processes that will have significant impact on customers;
  3. Processes which are most amenable to redesign.
  • Communicate intensely to persuade people to accept and not resist the proposed changes.
  • CEO must be seen to commit, at the minimum, 50 percent of his time.
  • Set aggressive reengineering performance targets; incremental improvement targets will not create either urgency or excitement.
  • Monitor progress and initiate corrective action.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Pricing


Whether or not it is so recognized, pricing is one of the most crucial decision functions of a marketing manager. Pricing is an art, a game played for high stakes; for marketing strategists, it is the moment of truth. All of marketing comes to focus in the pricing decision. To a large extent, pricing decisions determine the types of customers and competitors an organization will attract. Likewise, a single pricing error can effectively nullify all other marketing-mix activities. Despite its importance, price rarely serves as the focus of marketing strategy, in part because it is the easiest marketing-mix activity for the competition to imitate.

It can be easily demonstrated that price is a direct determinant of profit (or loss). This fact is apparent from the fundamental relationship.

Profit = total revenue – total cost

Revenue is a direct result of unit price times quantity sold, and costs are indirectly influenced by quantity sold, which in turn is partially dependent on unit price. Hence, price simultaneously influences both revenues and costs.

Despite its importance, pricing remains on of the least understood marketing-mix activities.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Where does Competition Fit?


Some critics say that the marketing concept doesn’t go far enough in today’s highly competitive markets. They think of marketing as “warfare” for customers, and argue that a marketing manager should focus on competitors, not customers. That viewpoint, however, misses the point. The marketing concept idea isn’t just to satisfy customers, but to do it at a profit through an integrated, whole company effort. All three must be considered simultaneously. Profit opportunities depend not only on outdoing some other firm, but also on doing the right thing. In fact, often the best way to beat the competition is to be first to find and satisfy a need that others have not even considered.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Integrating New Services


Because of the nature of services—they are processes, typically delivered at least in part by people, consumed and produced simultaneously—any new service introduction willaffect the existing systems and services. Unlike when a manufacturer adds a new product to its production facility, new service introductions are frequently visible to customers and may even require their participation. Explicit recognition of these potential impacts, and planning for the integration of people, processes, and physical evidence, will encourage success. This recognition will help in both (1) deciding which projects to pursue—sometimes the disruptive effect on existing system is too great to warrant the investment—and, (2) knowing how to proceed with implementation—what elements of existing processes, people, and physical facilities will need to be adjusted, added or changed.

 

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight