Exceeding Customer Expectations


We often focus on meeting customer expectations by closing the gap between customer perceptions and expectations. There’s a difficulty in meeting expectations because of all the factors that must be coordinated to deliver on the firm’s service promises. However, an increasingly popular service maxim urges companies to “exceed customer expectations.”—to delight, excite, surprise, and otherwise amaze. According to this formulated belief, merely meeting customer expectations is not enough; a company must exceed them to retain customers. This is an appealing slogan as well as one that sets a high performance standard for employees, but it holds the potential to overpromise to both customers and employees. In attempting to exceed customer expectations, a company must understand a) what type of expectations can and should be exceeded, b) what customer group or segment is to be targeted, and c) the impact exceeding  expectations has on future expectations of customers.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Deming’s Service Quality Principles


  1. Maintain a constancy of purpose
  2. Adopt the new philosophy
  3. Cease dependence on mass inspection
  4. End the practice of awarding business on the basis of price alone
  5. Improve constantly and forever the system of production and service
  6. Institute training
  7. Institute leadership
  8. Drive out fear
  9. Break down barriers among staff
  10. Eliminate slogans, exhortations, and targets
  11. Eliminate work quotas
  12. Remove barriers to pride of workmanship
  13. Institute a vigorous program of education and self-improvement
  14. Put everyone to work on the transformation.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

From Financial Capital to Human Capital


The new corporation differs from the old in both goals and basic assumptions. In the industrial era, when the strategic resource was capital, the goal of the corporation could only have been profits. In the information era, however, the strategic resource is information, knowledge, creativity. There is only one way a corporation can gain access to these valuable commodities—that is, through the people in whom these resources reside.

So the basic assumption of a re-invented company is that people—human capital—are its most important resource. What used to be one of the radicals’ favorite slogans, “People before Profits,” is finding its way into the boardroom and being transformed into a more businesslike but equally humanistic “People and Profits.”

In an information age society, human resources are any organization’s competitive edge.

One expression of the importance of human capital is the new corporate preoccupation with health and fitness. Corporations are treating their human assets with new concern, encouraging their people to stop smoking, lose weight, exercise, and learn to manage stress. What might have been considered an intrusion into one’s personal life in the past is fair game when people are a company’s strategic resource.

The new re-invernted corporations stress inordinate regard for the two most important types of people in an enterprise: employees and customers.

They have discovered that by being both pro-people and pro-profits, a company can earn more than it it had targeted profits as its only goal.

It is not a question of being nice to people. It is simply a recognition that human beings will make or break a company.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Lectures, Line of Sight

Deming’s 14 Obligations


Many people helped develop quality management, and some of the early ones are called the ‘quality gurus.’ Perhaps Edwards Deming was one of the best known. He did a lot to publicize TQM. But was concerned that organizations did not get the benefits they expected. To help them on the way, he compiled a list of guidelines called his ’14 obligations.’ They are:

  1. Create constancy of purpose towards product quality.
  2. Adapt the new philosophy of higher quality, refusing to accept customary levels of defects and errors.
  3. Stop depending on mass inspection, build quality into your product.
  4. Don’t award business on the basis of price only – reduce the number of of suppliers and insist on meaningful measures of quality.
  5. Develop programs for continuous improvement of your products and processes.
  6. Train all your employees.
  7. Focus supervision on helping employees to do a better job.
  8. Drive out fear by encouraging two-way communication.
  9. Break down barriers between departments and encourage problem solving through teamwork.
  10. Don’t use posters and slogans that demand improvements without saying how to achieve them.
  11. Eliminate arbitrary quotes and targets that interfere with quality.
  12. Remove barriers that stop people having pride in their work.
  13. Have programs for lifelong education, training and self-improvement.
  14. Put everyone to work on implementing these 14 points.

Deming’s 14 points are not a program that has fixed duration, but the give a new way of thinking in your organization. They are certainly not the only possible view, but they do give some useful guidelines.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, www.youtube.com/asifjmir, Line of Sight