The Constraints of Techno-stress


More than at any time in the history of our species, we are facing exploding levels of computerization and complication in our lives. Some of this seems beyond human control; for example, never being able to get through on the fax number because the system is programmed to the wrong mode. Offended by such a machine, many people naturally demand some satisfaction. Often a harmless oath, perhaps accompanied by a stiff thump, will satisfy our base urge for revenge.

On occasion, sterner punishments have been meted out. Childish retaliations against technology are doomed, and are wasteful of our limited time on this planet.

Of course, a lot of the techno-stress we encounter is self-inflicted by our unbridled love of gadget. With an array of office machines and household tools that would make the original James Bond seem a technological peasant, the average worker has invited a host of unnecessary mechanical inconveniences and breakdowns into his or her life to add to the overall levels of techno-stress.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Not Right or Wrong, Cultures are Just Different


People around the world feel as strongly about their culture as we do about ours, even if they do occasionally feel ambivalence. It is pointless to argue whether a culture is “good” or “bad;” every nationality thinks its culture is the best. For every foreign peculiarity that assumes us, there is our national peculiarity that amuses others.

Cultures have their own logic. Anthropologists say cutures are different because various peoples had to deal with diverse circumstances to meet their common human needs: different climates, different climates, different resources, different terrain. Just as animal species evolved differently to adapt to different conditions, so mankind evolved diverse solutions to life’s problems. Over the years the complex array of solutions to problems (many of which disappeared long ago)  created a confusion of cultural behaviors. But there are patterns, and one can begin to understand them by considering the different past, present and future of the cultures of the world.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Lectures, Line of Sight

Consumers of Advertising


It is vital, from the outset, to guard against the normal psychological tendency to impose your advertising “pattern” on a rather complex reality. Consider, for example, that the advertisements you may encounter through television, radio, the campus newspaper, magazines, direct mail, billboards, and the like are only a fraction of all the forms that advertising takes in other places in other times, for different purposes, and among different audiences. Yet, there is a tendency to equate that fragmented reality with the whole. Advertising is bad (good) for children; advertising is good (bad) for the economy; advertising helps us make wise (unwise) purchase decisions; advertising makes goods cost more (less); and so on. Simply, some advertising may be (or do) any of these things. All advertising is however far too complex to permit such over-simplifications.

By way of further example, one of the frequently voiced complaints of advertising critics is that advertising is not informative enough. Now, if we wish to point to some specific advertisements, it would not be difficult to accept such a premise. An advertisement for an expensive car may tell us that the car offers greater “class” than its competitors but nothing of its performance or life expectancy. Or a message for a cereal may feature a talking tiger, telling us of his adventures, but little of nutrition.

But there is other grist for this mill as well. A classified ad for a refrigerator may tell us its make, age, capacity, operating efficiency, and the reasons the seller has put it on the market. A message on drill bits for all rigs inundates its readers with performance data concerning the cost efficiencies to be accrued through the use of this bit compared with those of traditional composition. Do these ads also lack information?

To understand advertising then, you must first develop some knowledge of its more prominent functions. One way of getting a realistic picture of the landscape of advertising is to ask a simple question: Who uses advertising to reach what audiences through what media for what purpose? The pursuit of the answer not, of course, reveals all the nuances of advertising. It may, however, after a reasonable of some of the major species and subspecies and—not incidentally—serve to discourage embracing, “Advertising does …” thinking.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight