Writing a Resume Letter


The Resume Letter is not a true cover letter—that is, a letter of transmittal for your employment resume. Instead, it is intended to replace the resume and to convey sufficient information about your background to create employer interest in interviewing you.

In general, it is usually a poor substitute for the resume itself, and thus can frequently do the job seeker a great injustice if not properly designed. Specifically, if it is poorly planned and written, it does not provide sufficient information (when compared to the resume) for the employer to make a reasonable assessment of the applicant’s qualifications and for deciding whether to grant an interview. Additionally, it may frustrate the prospective employer by not providing sufficient detail, suggesting that the applicant is simply too lazy to prepare a proper summary of qualifications. Neither of these reactions will serve your cause very well.

It appears that the most frequent use of the resume letter is by top level corporate executives who wish simply to convey their availability and conduct a very cursory search of the job market. Generally, such letters are directed at the highest level of the target organization and are intended to convey availability and general interest in discussing appropriate opportunities. The typical logic supporting such letters is that the applicant’s current position and employer “speak for themselves,” and thus there is little need for a detailed resume.

Although this can be true, it is not typically the case. Obviously, if the individual is a top corporate or division-level officer of a Fortune 200 company, use of a resume letter may be sufficient. Sufficient is to say, however, that if the applicant is the Chief Financial Officer of a little known company, the resume letter will not have quite the same effect, and its use may seem somewhat presumptuous (if used in a place of a formal resume). In such a case, a full resume and a conventional cover letter is recommended.

The use of the resume letter by lesser known top executives, middle managers, and professionals is not recommended. Since employer’s name and position title convey little information to the reader in such cases, much more needs to be written to convey the same understanding about the author’s background and responsibilities. The damage here, of course, is that the letter will become unwieldy and will therefore not be read by its recipient.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

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Organizational Compassion


Although little, if anything can be done to avoid certain disasters, fortunately, there is something that leaders and managers can do to help everyone involved return to business as usual. Specifically, company officials should create an environment in which people can express their emotions in which they can do something to alleviate their own and others’ suffering. In other words, they should express organizational compassion.

 

To be as compassionate as possible, organizational officials should pay attention to the four dimensions: greater scope, more generous scale, more rapid speed, and greater specialization of response are indications of an organization’ compassion competence. This is important insofar as it helps employees heal emotionally when times are tough. For example, an organization would show compassion when it (1) treats an ill employee by doing lots of things to help, such as sending flowers, delivering meals, providing financial support, helping with child care, and so on (broad scope); (2) does these things generously, such as providing the amount of help needed as opposed to only limited amounts (extensive scale); (3) acts quickly, such as by leaping into action to provide help right away (rapid speed); and (4) specializes its action, such as by catering to the unique needs of this particular sick individual instead of offering a fixed, standard package of benefits (greater specialization).

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Developing the Channel Design


Channel design refers to those decisions involving the development of new marketing channels where none existed before, or to the modification of existing channels. Channel design is an important decision as the channel is a means through which the firms can find new prospects, communicate to customers, and physically deliver the product. Of all the marketing decisions, the ones regarding distribution (channel) are the most far-reaching. It can revamp a promotional program, modify its product line. But once a company sets up its distribution channels, it generally find changing them to be difficult. Channel design, therefore, does not refer to channel structures that have simply evolved, it refers only to those where the management has taken an active role in the development of the channel.

 

Specifically, the channel design decision includes:

1.    the number of channels to employ;

2.    the number of levels to be included in each channel;

3.    the type of intermediaries to employ; and

4.    the number of channel intermediaries at each level.

 

The selection of the best channel (channel design decision) to accomplish the objectives is challenging because:

a)      channels need to be adopted depending on the target segment and positioning;

b)      the goals of the channel members may differ;

c)      the alternatives are numerous.

 

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Situation Analysis


With a clear understanding of organizational objectives and mission, the marketing manager must analyze and monitor the position of the firm and, specifically, the marketing department, in terms of its past, present, and future situation. Of course, the future situation is of primary concern. However, analysis of past trends and the current situation are most useful for predicting the future situation.

 

The situation analysis can be divided into six major areas of concern: (1) the cooperative environment; (2) the competitive environment; (3) the economic environment; (4) the social environment; (5) the political environment; and (6) the legal environment. In analyzing each of these environments, the marketing executive must search both for opportunities and for constraints or threats to achieving objectives. Opportunities for profitable marketing often arise from changes in these environments that bring about new sets of needs to be satisfied. Constraints on marketing activities, such as limited supplies of scarce resources, also arise from these environments.

 

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Cognition in managerial context


The word ‘cognition’ means the ‘act or faculty of knowing.’ Cognition also signifies awareness, comprehension, discernment, insight, intelligence, perception, reasoning and understanding. In change management, cognition implies knowing when to launch change in an organization. This act of knowing is based on the collection and interpretation of data from outside. In other words, the way in which a manager collects and interprets information about the world outside the organization shapes his/her knowledge about change.

 

Specially, managerial cognition in the context of change is the recognition and interpretation of signals from an organization’s environment that denote impending shifts in the environment. If a manager recognizes and interprets the signals accurately, he/she is unlikely to commit this or that errors. On the other hand, both type of errors are more likely when recognition and interpretation are flawed. Then the key question is: what leads to flawed recognition and interpretation of environmental signals? If cognition is the recognition and interpretation of the world outside, what leads to faulty cognition on the part of managers?

 

Although this seems like a simple question, the answer is quite complicated. There are a number of factors that can cause flawed cognition, which can be broadly classified in two categories: (i) organizational factors that can lead to defective cognition and (ii) personal or human factors thaty can cause errors in cognition.

 

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight

Financial Engineering


Project financing can best be thought of as a form of asset-based financial engineering. It is asset-based because each financing is tailored around a specific asset or a related pool of assets. It involves financial engineering because, in so many cases, the financing structures cannot simply be copied from some other project. Rather, it must be crafted specifically for the project at hand.

Project financing is about the circumstances in which project financing might be beneficial to a firm’s stakeholders, and has emphasized that a project financing must be designed to serve a community of interests among several parties to a project. Consequently, no single rationale can completely explain why firms employ project financing. Clever corporate financial engineers will continue to find new applications of project financing. As the financial environment continues to evolve, project financing will enjoy a prominent place among leading successful financial techniques.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight

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