Consumer Sovereignty


Mainstream economics uses some simple starting points; it believes that they are the best possible. First is that agents have more wants than they can attain, so that they feel scarcity; in fact, for practical purposes, wants are assumed to be endless. Second, third and fourth are that agents are self-interested, rational, and the best judges of their own well-being. These four assumptions are indeed usually good starting points, rather than starting by assuming that agents are completely fulfilled, altruistic, irrational, and not well-placed to evaluate their own situation. They are not equally good as finishing points. Sometimes good arguments exist for not accepting them.

An assumption that agents are the best judges of their own well being is less questionable for businesspeople and corporations, given the resources they have for analysis. Debate focuses more on consumers. The phrase consumer sovereignty is sometimes read descriptively, to mean that consumers are sovereign, in that procedures are induced via profit-seeking and competition  to provide what consumers want. Sometimes it is read normatively, to mean that consumers should be sovereign, their wishes should prevail concerning what is good for them. The normative claim can rest on three different bases: that consumers do make good choices; that the alternative stance is worse – to use someone else’s judgments and estimates of what is good for a person and how good it is; or quite differently, that people have the right to make their own choices and mistakes.

Consumers will not make good choices automatically and unconditionally. Our wants are not simple; for example, some are wants to not to have other wants (such as the desire to smoke or a compulsion to gamble). Establishing a mature balance between wants involves skills. Choice is also unlikely to bring satisfaction if taken on the basis of weak information. Markets often do not provide consumers with full and reliable information, for it is hard to exclude people from information and therefore to ensure payment for it, so its market supply is weakened. Instead, in a commerce-dominated society, one of the main types of information that adults get will be images that say the good life is obtained through high consumption of commodities; there is too little counteracting public information.

The issue of consumer sovereignty goes beyond whether choices are good for the chooser. Other people are affected. Some wants may thus be unacceptable, notably wants that bring harm to others, including even wants to harm others. Mainstream economists have unfortunately often taken a don’t-want-to-know approach to ethics in which they confuse acceptance of all wants with a value-neutral stance.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Benefits of Quality Function Deployment


Focus on Customer

  • Focus mainly on customer needs and wants.
  • Compare their product with competitors.
  • Prioritize according to customer’s level of importance.
  • Identify the vital item to be acted upon.

Time Saving

  • Enables to change the design in the starting itself.
  • Limits the problems after introduction of the product.
  • Gives opportunities for future applications.
  • Reduce the time for redesigning since all changes are made in first step itself.

Encourages teamwork

  • Based on everyone’ ideas
  • Creates communication at interfaces.
  • Team members are recognized.

Success depends on:

  • Quality consciousness of each member.
  • Prevailing team spirit.
  • Correctness of customer requirements.
  • Knowledge of members on management tools.
  • Knowledge of members on process details.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Business writing


All organizations need people who can write well. In a world which depends so much on information and technology, organizations need people who can present information and ideas clearly. When you are on this job, you’re no longer writing for a teacher but for a living.

 

A written message …

  • Gives you time to think about, organize, and edit what you want to say.
  • Communicates a specific message that doesn’t wander like a phone conversation or informal dialogue.
  • Provides both the sender and the receiver with the copy of important details—why the message was sent and what action should be taken. The result: official record.
  • Generally carries more weight—is taken more seriously—than the spoken word.
  • Can be sent to many people conveniently.

 

All business writing—no matter if you are writing a letter, a resume, or a memo—share the following characteristics:

Starting Point: Business writing begins when you have a need to make contact with another person to conduct some form of commerce.

Purpose: The purpose is to discuss, announce, clarify, or confirm a specific business-related matter. On another level, the purpose is to begin or continue some action pertaining to the matter.

Form: In business writing, it’s important to follow the basic standards of form and style. People in the workplace don’t have time for surprises. They want letters and memos to be presented in recognizable formats so they are easy to follow. Writing in the business world is a highly structured and functional form of communication.

Audience: In most cases, you are speaking to one specific individuals (or groups) about one particular form of business. Always provide your audience with the necessary information to act upon your request, concern, or announcement.

Voice: Speak clearly, concisely, and courteously in business writing. Think of your writing as one part of a direct and sincere conversation with your reader.

Point of view:  Use the first person (1) point of view in person-to-person communication and the third person in most general messages and memos.

 

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight