Business Cards


Business cards can be plain and straightforward for big company executives. The executive’s name, company name, address, and phone number are enough. Perhaps a title is also necessary. But for a smart practitioner of individual enterprise, that business card ought to contain a lot more information.

A business card can double as a brochure, a circular, a walletized advertisement. The cost to produce such a card is not much more than one pays for a standard card. But the need is different. Lacking a large stockpile of hard currency, the small businessperson must make use of all the advertising media available. A business card can be more than a mere listing of one’s name, address, and phone number, it can be an advertising medium.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

The Elements of a Good Choice


Making good choices depends on three elements: the quality of our definition of specific factors that must be satisfied, the quality of our evaluation of the available alternatives, and the quality of our understanding of what those alternatives can produce—for better or worse. It all sounds so straightforward that we wonder how bad decisions come to be made.

A good decision can only be made in the context of what it is that needs to be accomplished. No alternative is any better than its ability to do the job that has to be done.

Do the decision analysis. The purpose is to identify what needs to be done, develop the specific criteria for its accomplishment, evaluate the available alternatives relative to those criteria, and identify the risks involved.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight