Planning to Plan


The purpose of the first step in the strategic planning process is to develop among key internal decision makers an initial agreement about the overall strategic planning effort and main planning steps. This represents a kind of “plan to plan.”

The support and commitment of key decision makers are vital if strategic planning and change are to succeed. But the importance o their early involvement goes beyond the need for their support and commitment. They supply information vital to the planning effort: who should be involved, when key decision points will occur, and what arguments are likely to be persuasive at various points in the process. They can also provide critical resources legitimacy, staff assignments, a budget, and meeting space.

Every strategic planning effort is in effect a story or play that must have the correct setting; themes; plots and subplots; actors; scenes; beginning, middle, and conclusion; and interpretation. Only key decision makers have access to enough information and resources to allow for the effective development and direction of such a story.

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