Social Marketing


Social marketing is the planning and implementing of programs designed to bring about social change using concepts from commercial marketing. Same principles that are being used to sell products and services to consumers can be used to sell ideas, attitudes, behaviors and causes. It seeks to influence social behaviors not to benefit the marketer, but to benefit the target audience and general society. It is a non-commercial effort that targets the consumer. It promotes or advocates the benefits of target public. NGOs or NPOs are some examples of social marketers. My Consultancy–Asif J. Mir – Management Consultant–transforms organizations, makes them relevant, and suggests solutions for succes. For details please contact Asif J. Mir

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Strategic Planning


A company’s strategy is a game plan management has  for positioning the organization in its chosen market arena, competing  successfully, pleasing customers, and achieving good business performance. It has five components:

  1. Forming a strategic vision of what the company’s future business makeup will be and where the organization is headed;
  2. Setting objectives;
  3. Crafting a strategy for achieving the desired outcomes;
  4. Implementing and executing the chosen strategy efficiently and effectively;
  5. Evaluating performance and initiating corrective adjustments in vision, long-term direction, objectives, strategy, or implementation in the light of actual experience, changing conditions, new ideas, and new opportunities.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations, makes them relevant, and suggests solutions for succes. For details please contact Asif J. Mir