Opportunity Analysis


Opportunity analysis consists of three interrelated activities:

  • Opportunity identification
  • Opportunity-organization matching
  • Opportunity evaluation

Opportunity arise from identifying new types or classes of buyers, uncovering unsatisfied needs of buyers, or creating new ways or means for satisfying buyer needs. Opportunity analysis focus on finding markets that an organization can profitably serve.

Opportunity-organization matching determines whether an identified market opportunity is consistent with the definition of the organization’s business, mission statement, and distinctive competencies. This determination usually involves an assessment of organization’s strengths and weaknesses and an identification of the success requirements for operating profitably in a market. A SWOT analysis is often employed to assess the match between identified market opportunities and the organization.

For some companies, market opportunities that promise sizable sales and profit gains are not pursued because they do not conform to an organization’s character.

Opportunity evaluation typically has two distinct phases—qualitative and quantitative. The qualitative phase focuses on matching the attractiveness of an opportunity with the potential for uncovering a market niche. Attractiveness is dependent on 1) competitive activity; 2) buyer requirements; 3) market demand and supplier sources; 4) social, political, economic, and technological forces; and 5) organizational capabilities. Each of these factors in turn must be tied to its impact on the types of buyers sought, the needs of buyers, and the means for satisfying these needs.

Opportunity identification, matching, and evaluation are challenging assignment because subjective factors play a larger role and managerial insight and foresight are necessary. These activities are even more difficult in the global arena, where social and political forces and uncertainties related to organizational capabilities in unfamiliar economic environments assume a significant role.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Stakeholder Analysis


A stakeholder analysis is a valuable prelude to a mission statement, a SWOT analysis, and the formulation of effective strategies. Indeed, if an organization has time to do only one thing when it comes to strategic planning, that one thing ought to be a stakeholder analysis. Stakeholder analyses are so critical because the key to success is the satisfaction of key stakeholders. If an organization does not know who its stakeholders are, what criteria they use to judge the organization, and how the organization is performing against those criteria, there is little likelihood that the organization will know what it should do to satisfy its key stakeholders.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Marketing Planning


Some of the most successful businesses exist today because many years ago they offered the right product at the right time to a rapidly growing market. The same can also be said for NPOs and NGOs. Many of the critical decisions of the past were made without the benefit of strategic thinking, Whether these decisions were based on wisdom or were just luck is not important; they worked for these organizations. Those companies which were dominating their markets, controlled vast resources, and had the best trained workers a few decades ago, can today be found in the graveyard of memories. they all made critical mistakes. their management failed to recognize that business strategies need to reflect changing environments and emphasis must be placed on developing business systems that allow for continuous improvement. Instead they attempted to carry out business as usual.

The management must recognize that wisdom and innovation alone are no longer sufficient to guide the destinies of organizations. They must also realize that the true mission of the organization is to provide value for customers, employees, and investors. Without this there will be no profit in the long run.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations, makes them relevant, and suggests solutions for succes. For details please contact Asif J. Mir