Internet Support to Marketing

Market Research

1. Market information
2. Competitor information
3. Customer information
4. Miscellaneous information
5. Collect saving ideas

Database Building

1. World-wide club
2. Dynamic relationship marketing

Customer Service

1. Self-servicing customers
2. Self-service customer abuse
3. Self-service cost savings

New Product Development

1. Collecting new ideas
2. Tailor-made products
3. Accelerating new product development

Internal Communications

1. Intranets
2. Extranets

Cost Reduction

1. Print and distribution
2. Phone calls
3. Customer service
4. Collecting cost-saving tips
5. Revenue generation

Distribution

1. Products
2. Services
3. Purchases

Selling

1. Few fairytale  sales stories
2. New markets
3. Small value, big turnover
4. Sales management tool

Promotion

1. Have a presence
2. Interactive advertising creative sponsorship
3. Sales promotions
4. Public relations
5. Database marketing

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

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