Channel Management, & Physical Distribution Management


Channel management and physical distribution management together comprise the place variable of the marketing mix. Channel management and physical distribution management, though closely related, are quite distinct from each other. While physical distribution deals with logistics, warehousing, and inventory management channel management is much broader and is concerned with the entire process of setting up and operating the channel for meeting the company’s objectives. Channel management must be well underway before the physical distribution management can even be considered.

Under channel management, the company deals with external organizations. The company uses these external organizations. The company uses these external organizations also known as intermediaries, to achieve its objectives of profitability and customer satisfaction, and in turn ensure that the channel members’ objectives are also satisfied.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures

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Efficiency versus Competition


Is big business efficiency more important than preventing competition? Many big companies claim that their large size makes possible many operating economies.  Today’s complex technology, far-flung markets, complicated financial systems, and transnational competition make bigness essential for survival and efficient operation. Placing restrictions on today’s corporate growth just to preserve a competitive ideal formed during the eighteenth and nineteenth centuries seems to make little economic sense. On the other hand, others point out that competition stands at the heart of private enterprise ideology and that small businesses, consumers, and workers should be protected against big business expansion even though it may mean a loss of efficiency.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Language and Communication Systems


Our lives are filled with language. We use it to describe the world around us, to negotiate our way through the complex situations and relationships of our lives. In addition, the way we use language defines us to the people around us. Language is not just a tool for communication but an intrinsic aspect of our identity. Every communication event is an act of identity. Even though language is so significant in our lives, and we quite easily make use of it hundreds of times every day, most people are not aware of the incredible complexity of all the systems that make up our communication system.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Trademark


A trademark is a brand that has been given exclusive legal protection for both the brand name and the pictorial design. People are often impressed by certain brand names, even though they say they know there is no difference between brands in a given product category. For example, when someone who says that all aspirin is alike asks for an aspirin, put two bottles in front of him—one with Excedrin label and one labeled with an unknown brand. See which one he chooses. Most people choose the brand name even when they say there is no difference.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Commitment to Plan


Management commitment to plan is a difficult concept to define and probably the most difficult area to probe. At the same time, it is in many respects the most crucial area. A deep-rooted sense of commitment is why certain management teams are able to overcome all obstacles and still achieve planned results. It is the same ingredient that enables a team to win against tough competition even though their best players are injured or all the breaks in the game go against them.

Without attempting to be a psychologist, there are several things to look for to determine whether this sense of commitment exists. What has been the track record of those submitting the plan? It is a positive sign if they have a history of fulfilling commitments. Conversely, if the group has not met its commitments in the past, it is essential to find out what has changed to make their commitment to the current plan any more meaningful. Is this evidence that individuals understand how a failure to meet their personal or functional commitments would jeoperdize the ability of the whole group to accomplish its plan? Is there any indication that anyone in the group feels that function has overcommitted or that they have been pressured into making commitments that are unrealistic?

 It is unikely that anyone will admit they are not committed to a plan they developed and recommend. But questions directed to each functional area about the certainty or difficulty of achieving their part of the plan help everyone see what musdt be done to successfully implement the plan. Such questioning helps to establish the importance of each individual’s personal commitments not only to the plan but to the rest of the organization. In a sense, it helps to develop a form of peer pressure, which is just as important in the execution of the business plan as it is in other walks of life. No one enjoys being in the position of having let teammates down.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Influence


Influence is easy to obtain, because it is based on the example you set for others to see. People are influenced by those they admire or aspire to emulate. Literally, we listen to people whose success we want to duplicate. When you listen to a presentation by a leading distributor in your organization, even if you don’t know this person personally, you are influenced by the example they set. You listen to what they have to say and you apply it. Even though you have no relationship with this person, and they have no power over you, you willingly hear them out. That’s influence. Of course, you don’t have to do what they say, but the odds are you will consider it.

 

If you want to influence other people, begin by setting an example that others can aspire to and respect. That’s the first step. The second step is to communicate your message the right way.

 

Now, the best way to learn to communicate that message ia to read Dale Carnegie’s classic How To Win Friends And Influence People – perhaps the greatest book ever written on the subject. In a nutshell, you have to communicate ideas in a way that people can make them their own. You’ve seen people suggest an idea in such a way that the main man they’re talking to thinks it was his own idea. That’s an example of effective influence.

 

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight