Subsistence Economy


In such an economy, each family unit produces everything it consumes. There is no need to exchange goods and services. Each producer-consumer unit is totally self-sufficient, although usually its standard of living is relatively low. No marketing takes place because marketing doesn’t occur unless two or more parties are willing to exchange something for something else.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Product Development Strategy


A product development strategy dictates that the organization create new offerings for existing markets. The approach taken maybe to develop totally new offerings (product innovation) to enhance the value to customers of existing offerings (product augmentation) or to broaden the existing line of offerings by adding different sizes, forms, flavors,  and so forth (product line extension).

Companies successful at developing and commercializing new offerings lead their industries in sales growth and profitability. The likelihood of success is increased if  the development effort results in offerings that satisfy a clearly understood buyer need.

Important considerations in planning a product deployment strategy concern the market size and volume necessary for the effort to be profitable, the magnitude and timing of competitive response, the impact of the new product on existing offerings, and the capacity (in terms of human and financial investment and technology) of the organization to deliver the offerings to the market(s). more importantly, successful new offerings must have a significant point of difference reflected in superior product or service characteristics that deliver unique and wanted benefits to consumers.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Needs of 21st Century Organization


No one in his right mind wants to go back to the days of hunting and gathering. But it would be tremendously valuable if we could recapture that ability to work together with even a fraction of that efficiency to deal better with modern problem situations. Now, through contrivance and planning, we can recapture that ability and channel it to meet the needs of 21st century organization.

This is not to say that the organizational team will somehow represent a 21st century hunting group around with ballpoint pens instead of bows and arrows. Hunters’ ways of thinking were totally aligned, and their lives were totally aligned. What is required today is not total teamwork in all aspects of life; rather, it is selective, functional teamwork that can be turned on when needed, limited to those activities where it will be most productive. What is required is teamwork that can be summoned to handle organizational problems yet leave team members free to act as individuals in all other respects.

An approach is needed that can be invoked and shared when we need answers to specific questions, regardless of content that applies orderliness to complexity and confusion.

This kinds of accurate communication and common understanding is needed that prevail in the hunting bands. These must be modernized, selectively adapted to current conditions, and directed towards the critical functions of organizational activity where teamwork is most essential. All of this can be done.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Hetrogeniety


Because services are performances, frequently produced by humans, no two services will be precisely alike. The employees delivering the service frequently are the service in the customer’s eyes, and people may differ in their performance from day to day or even hour to hour. Heterogeniety also results because no two customers are precisely alike; each will have unique demands ir experience the service in a unique way. Thus, the heterogeniety connected with services is largely the result of human interaction (between  and among employees and customers) and all of the vagaries that accompany it. For example, a tax accountant may provide a different service experience to two different customers on the same day depending on their individual needs and personalities and on whether the accountant is interviewing them when he or she is fresh in the morning or tired at the end of a long day of meetings.

Because services are heterogeneous across time, organizations, and people, ensuring consistent service quality is challenging. Quality actually depends on many factors that cannot be fully controlled by the service supplier, such as the ability of the consumer to articulate his or her needs, the ability and willingness of personnel to satisfy those needs, the presence (or absence) of other customers, and the level of demand for the service. Because of these complicating factors, the service manager cannot always  know for sure that the service is being delivered in a manner consistent with what was originally planned and promoted. Sometimes services may be provided by a third party, further increasing the potential heterogeniety of the offering. For example, a consulting organization may choose to subcontract certain elements of its total offering. From the customer’s perspective, these subcontractors still represent the consulting organization, even though their actions cannot be totally predicted or controlled by the contractor.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Attitudes: Essential Components


Regardless of exactly how you might feel, the attitudes you express may be recognized as consisting of three major components: an evaluative component, a cognitive component, and a behavioral component. They represent the basic building blocks of the definition of attitudes.

 Attitudes have a great deal to do with how we feel about something. Indeed, this aspect of attitude, its evaluative component, refers to our liking or disliking of ant particular person, item, or event (what might be called the attitude object, or the focus of our attitude). You may, for example, feel positively or negatively toward your boss, the scuplture in the lobby, or the fact that your company just landed a large contract.

 Attitudes involve more than feelings; they also involve knowledge—that is, what you believe to be the case about an attitude object. For example, you might believe that one of your coworkers is paid much more than you, or that your supervisor doesn’t know too much about the job. These beliefs, whether they are completely accurate or totally false, comprise the cognitive component of attitudes.

 As you might imagine, the things you believe about something (e.g.,”my boss is embezzling company funds”) and the way you feel about it (e.g., “I can’t stand working for him”) may have some effect on the way you are predisposed to behave (e.g., “I’m going to look for a new job”). In other words, attitudes also have a behavioral component—a predisposition to act in a certain way. It is important to note that such a predisposition may not actually be predictive of one’s behavior. For example, although you may be interested in taking a new job, you might not actually take one if a better position isn’t available or if there are other aspects of the job you like enough to compensate for the negative feelings. In other words, your intention to behave a certain way may or may not dictate how you actually will behave.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight