Cohesiveness: Getting the Team Spirit


One obvious determinant of any group’s structure is its cohesiveness—the strength of group members’ desires to remain part of their group. Highly cohesive work groups are ones in which the members are attracted to one another, accept the group’s goals, and help work toward meeting them. In very uncohesive groups, the members dislike each other and may even work at cross-purposes. In essence, coheviseness refers to a we-feeling an esprit de corps, a sense of belonging to a group.

Several important factors have been shown to influence the extent to which group members tend to “stick together.” One such factor involves the severity of initiation into the group. The greater the difficulty people overcome to become a member of a group, the more cohesive the group will be. To understand this, consider how highly cohesive certain group may be that you have worked hard to join. Was it particularly difficult to “make the cut” on your sports team? The rigorous requirements for gaining entry into elite groups, such as the most prestegious medical schools and military training schools, may well be responsible for the high degree of camaraderie found in such groups. Having “passed the test” tends to keep individuals together and separates them from those who are unwilling or unable to “pay the price” of admission.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Costs: Short Run and Long Run


In the short run costs are fixed; in the long run they become variable. This is the fundamental difference between long run and short run. The distinction is a matter of degree. The longer the run contemplated, the greater the range of costs regarded as variable rather than fixed.

Consider a manufacturing firm. Toward the variable cost end are the expenses of inputs like electric power, supplies of material, and ordinary labor services; toward the fixed end are costs associated of supplies or breakdown of machinery calls for a very short, say an hour’s, reduction of output. Some electric power would be saved in the slowdown, and there would be reduced usage of materials, but little else could or would be changed. If output were to be cut back over a period as long as a day, some labor might also be laid off. Over a period like a month a large function of the labor force might be furloughed (their wages would become a variable cost), and perhaps some leased equipment like trucks would be dispensed with. Finally, for a permanent reduction in output the firm will sell off machinery and scale down its real-estate commitments.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Creative Tension


Leadership in a learning organization starts with the principle of creative tension. Creative tension comes from seeing clealrly where we want to be, our “vision,” and telling the truth about where we are, “current reality.” The gap between the two generates a natural tension.

Creative tension can be resolved in two basic ways: by raising current reality toward the vision, or by lowering the vision toward current reality. Individuals, groups, and organizations who learn how to work with creative tension learn how to use the energy it generates to move reality toward their visions.

Without vision there is no creative tension. Creative tension cannot be generated from current reality alone. All the analysis in the world will never generate vision. Many who are otherwise qualified to lead fail to do so because they try to substitute analysis for vision. They believe that, if only people understood current reality, they would surely feel the motivation to change. They are then disappointed to discover that people “resist” the personal and organizational changes that must be made to alter reality. What they never grasp is that the natural energy for changing reality comes from holding a picture of what might be that is more important to people than what is.

But creative tension cannot be generated from vision alone; it demands an accurate picture of current reality as well. Vision without an understanding of current reality will more likely foster cynicism than creativity. The principle of creative tension teaches that an accurate picture of current reality is just as important as a compelling picture of a desired future.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Attitudes: Essential Components


Regardless of exactly how you might feel, the attitudes you express may be recognized as consisting of three major components: an evaluative component, a cognitive component, and a behavioral component. They represent the basic building blocks of the definition of attitudes.

 Attitudes have a great deal to do with how we feel about something. Indeed, this aspect of attitude, its evaluative component, refers to our liking or disliking of ant particular person, item, or event (what might be called the attitude object, or the focus of our attitude). You may, for example, feel positively or negatively toward your boss, the scuplture in the lobby, or the fact that your company just landed a large contract.

 Attitudes involve more than feelings; they also involve knowledge—that is, what you believe to be the case about an attitude object. For example, you might believe that one of your coworkers is paid much more than you, or that your supervisor doesn’t know too much about the job. These beliefs, whether they are completely accurate or totally false, comprise the cognitive component of attitudes.

 As you might imagine, the things you believe about something (e.g.,”my boss is embezzling company funds”) and the way you feel about it (e.g., “I can’t stand working for him”) may have some effect on the way you are predisposed to behave (e.g., “I’m going to look for a new job”). In other words, attitudes also have a behavioral component—a predisposition to act in a certain way. It is important to note that such a predisposition may not actually be predictive of one’s behavior. For example, although you may be interested in taking a new job, you might not actually take one if a better position isn’t available or if there are other aspects of the job you like enough to compensate for the negative feelings. In other words, your intention to behave a certain way may or may not dictate how you actually will behave.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Relationship Marketing


Relationship marketing centers on all activities directed toward establishing, developing, and maintaining successful exchanges with customers and other constituents. The nurturing and management of customer relationships has emerged as an important strategic priority in most firms. Why? First, loyal customers are far more profitable to keep than those customers who are price sensitive and perceive little differences among alternative offerings. Second, a firm that is successful in developing strong relationships with customers secures important and durable advantages that are hard for competitors to understand, copy, or to displace.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

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