Planned Firm Activities


Some innovations come from planned firm activities. This is what many people think about when they think of innovation. A manufacturer invests in R&D and other activities, and out of these investments come new ideas that are nurtured into new products.  A customer, in the normal course of using a product, adds something to the product to make it easier to use. A complementary innovator adds some features to the main product to facilitate the use of its complementary products. Universities and government laboratories, in their normal course of research, hit a breakthrough (such as DNA or the transistor) that firms can build on to offer new products.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Rationale for Innovation


Understanding the rationale for an innovation consists of determining just what the components (and the core concepts underlying them) that go into the product are, and how they are linked together to deliver the new low-cost or differentiated features to consumers. For a firm facing an innovation, understanding the rationale behind it may involve asking the question: can the new mousetrap be built using the new knowledge?

When the idea of building an electronic cash register first surfaced in 1960s, the question was: can a firm actually build a cash register using transistors instead of the gears, levers, ratchets, and motors that have been used all these years? How do transistors work, and how does linking them result in calculations? Would such a register actually get people through a supermarket line faster than existing ones? What will it take to build and deliver the new product to customers?  What kind of service do customers want?

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Lectures, Line of Sight