Planting Ideas


Think of a carefully selected extra-special tomato seed. Potentially, that little seed can grow 25 pounds of wonderful fruit. One seed will easily produce one million times its weight in good food. But the seed with all its promise won’t grow any tomatoes unless it is planted.

So it is with great dreams. The best ideas in the world for making money, building a business, solving a social problem, or making an improvement in life are useless until they are planted in a well-prepared mind, tremendous results happen. Every great enterprise was once simply an idea that was planted

A fortune is an idea acted upon. All around us are people who have the disease of dreaming. This ailment takes on many forms, but it as common as the cold. As you grow your ideas, surround yourself with people who are positive. Positive people want you to win, achieve, enjoy life, find satisfaction, and contribute to others. Negative people want you to accept life as  it is, content with boredom and mediocrity, satisfied with a small income, and miss out rewards that come from helping others.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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The Importance of HRM


This is important because some of the personnel mistakes you don’t want to make while managing. They include:

  • Hire the wrong person for the job;
  • Experience high turnover;
  • Find your people not doing their best;
  • Waste time with useless interviews;
  • Have your company taken to court because of discriminatory actions;
  • Have your company cited under occupational safety laws for unsafe practices;
  • Have some employees think their salaries are unfair and inequitable relative to others in the organization;
  • Allow a lack of training to undermine your department’s effectiveness;
  • Commit any unfair labor practices.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.


This is important because some of the personnel mistakes you don’t want to make while managing. They include:

  • Hire the wrong person for the job;
  • Experience high turnover;
  • Find your people not doing their best;
  • Waste time with useless interviews;
  • Have your company taken to court because of discriminatory actions;
  • Have your company cited under occupational safety laws for unsafe practices;
  • Have some employees think their salaries are unfair and inequitable relative to others in the organization;
  • Allow a lack of training to undermine your department’s effectiveness;
  • Commit any unfair labor practices.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

When Marketing doesn’t Work


Marketing has not measured up to expectations in many companies because management has concentrated on the trappings rather than the substance. When most executives talk about what their companies have done to become more marketing oriented, they usually point to such actions as:

  • Declarations of support from top management in the form of speeches, annual reports, or talks to the investment community.
  • Creation of a marketing organization, including appointment of a marketing head and product or market managers, transfer to marketing of the product development and service functions, establishment of a market research function, salespeople reassigned around markets, advertising function strengthened.
  • Adoption of new administrative mechanisms, such as formal marketing planning approaches, more and better sales information, and revised information systems structured around markets rather than products.
  • Increased marketing expenditures for staffing, training and development, advertising, marketing, research.

The point is not that these actions are useless, but that by themselves they are no guarantee of marketing success. Effective marketing requires a fundamental shift in attitude and values throughout the company so that everyone in every functional area places paramount importance on being responsive to market needs. The steps taken in most companies are not useful because they fail to accomplish this crucial shift in attitude. And without this shift in attitude, the most highly developed marketing operation cannot produce any real results.

Why have so few companies gone beyond the trappings to achieve the change in attitude that ensures substantive marketing? Frequently, one or more of these situations exist:

  • In a surprising number of cases, management does not fully understand the marketing concept as it applies in its situation.
  • In many other cases, management understands the implications of the marketing concept but has not committed itself to the actions and decisions needed to reinforce it.
  • In almost every case, management has failed to install the administrative mechanisms necessary for effective implementation of the concept, especially into the non-marketing function.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

 

Organizational Capabilities


If an innovation is radical in the organizational sense, incumbents have two problems in exploiting it. In the first place, since the change is competence destroying, they do not have the capabilities to exploit it. In the second place, and perhaps more important, the firm’s existing capabilities may not only be useless, they may actually be a handicap to the introduction and development of the innovation. Firms find it difficult to break their habits, the routines and procedures they had put in place to exploit the old technology. They must unlearn the old ways of doing things. New entrants, on the other hand, do not have the burden of the old technology and can go on unencumbered to build capabilities for the innovation and exploit it.

If, on the other hand, the innovation is incremental, incumbents tend to dominate since the required knowledge builds on what they already have, but new entrants would have to build it from scratch.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Distinctive Competence


Distinctiveness is a relative concept – an organization is distinctive with respect to a benchmark established with reference to aspirations. For example, an organization may aspire to become the largest organization of its type in a region. Thus, one aspect of distinctiveness will be related to other organizations within that region, as this is their benchmark – not elsewhere in the world. However the benchmark for distinctiveness may change as the business model or livelihood scheme is explored – aspirations may become more ambitious as the group discovers that its distinctive competences are more distinctive than they had thought. Alternatively, sometimes a group realizes that they are not exploiting their distinctiveness as fully as they might, because they have not appreciated fully the nature of their distinctiveness.

The opposite may also occur. Here, a group discovers that much of what is distinctive is also useless in relation to their current aspirations. Many distinctive competences of an organization grow over time and the organization becomes so proud of them that they forget why they needed them. Distinctiveness is therefore relative to a benchmark, usually with respect to other organizations, existing or potential, as defined by the aspirations, rather than to any absolute criterion. This means that aspirations can subsequently be changed to become less demanding if increasing distinctiveness is difficult to come by. Exploring distinctive competences and aspirations must therefore be done together.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight