Core Values


The professional and the institution for which the professional works should compile a relatively brief list of core values. These are values that help determine what the priorities are and how one aspires to act. Ten core ethical values are described:

  1. Honesty (truth telling, candid, openness)
  2. Integrity (act on convictions, courageous, advocacy, leadership by example)
  3. Promise keeping (fulfilling the spirit of commitment)
  4. Fidelity (loyalty, confidentiality)
  5. Fairness (justice, equal treatment, diversity, independence)
  6. Caring (compassion, kindness)
  7. Respect (human dignity and uniqueness
  8. Citizenship (respect for law, social consciousness)
  9. Excellence (quality of work)
  10. Accountability (responsibility, independence)

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Ethical Expectations and Public Values


Ethical expectations are a vital part of the business environment. The public expects business to be ethical and wants corporate managers to apply ethical principles—in other words, guidelines about what is right and wrong, fair and unfair, and morally correct—when they make business decisions.

In the global arena, ethical standards—and even what is meant by ethics—can vary from one society to another. In spite of differences in ethical meanings, cultural variation does not automatically rule out common ethical agreement being reached among people of different societies.

Human rights issues have become more prominent and important for business. For many years that pressure was exerted on South Africa’s political leaders to halt racially discriminatory practices of apartheid and its business leaders to challenge the South African government’s enforcement of the policy.

The question is not, ‘Should business be ethical?’ nor is it, ‘Should business be economically different?’ Society wants business to be both at the same time. Ethical behavior is a key aspect of corporate social performance. To maintain public support and credibility—that is, business legitimacy—businesses must find ways to balance and integrate these two social demands: high economic performance and high ethical standards. When a company and its employees act ethically in dealings with other stakeholders, they are improving the organization’s contribution as a social actor. When they fail to act ethically, there is the risk of losing the public support an organization needs to be credible and successful.

Business leaders are faced with the continuing challenge of meeting public expectations that are, themselves, always changing. Yesterday’s acceptable behavior may not be tolerated today. Many forms of harassment and discrimination were once common. Today, however, social standards make such actions unacceptable. Public expectations of service and ethical behavior are as relevant to a business as customer expectations regarding products such as automobiles and computers.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Managing Cultural Change


When management acts to focus explicit structures, work design, staffing and development, and performance system/rewards on desired changes, the combined impact can be tremendous. Through management action, the culture can be changed to support the business strategy. Management communication of the company mission, vision, values, and strategic objectives is only the first step in the process.

Top executives must promulgate a vision; however, a brilliant vision statement won’t budge a culture unless it is backed up by action. The management system has to be put in place, and then management has to live by it. Culture is not something managers set out to change directly; rather, it is an outcome of consistent, positive management action, every day and in every way. Too often good strategic ideas and directions are translated too narrowly into plans. There are many examples, including quality of work life, participative management, quality circles, and service excellence. Even broadly conceived total quality management efforts risk faltering because they are being implemented as programs, rather than as broad, deep, multi-faceted activities.

The problem is not the association of an idea, with a program, but rather the existence of too few programs expressing the idea. Changes take hold when they are reflected in multiple concrete manifestations throughout the organization. It is when the structures surrounding a change also change to support it that we say a change is institutionalized—that it is now part of legitimate and ongoing practice, infused with value and supported by other aspects of the system.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Marketing Communications Strategy


Strategies vary depending on the primary audience—customers, distributors, opinion formers, and stakeholders. The stakeholders require a message that communicates the organization’s values rather than specific offerings, whereas the customers may want specific product offerings and benefits.

Strategic options must be generated before deciding on a final strategy. It is highly unlikely that the first communications strategy that emerges is going to be the best one. Herebelow are some points to be remembered while making a strategy:

  • Objectives, strategy, tactics, action, and control.
  • Do your homework.
  • Develop some options.
  • Know your resources.
  • Win senior management support.
  • Do not hurt the environment.
  • Put everything in place before making a move.

This prepares the way for the development of good strategies. When the strategic options have been developed, they can be compared in order to determine which strategy is more likely to deliver the best result.

Remember, ‘STOP & SIT.’ Ask whether the communications strategy breaks up the market into segments and targets the right customers. Will the strategy fulfill the marketing and communications objectives? Is the positioning made crystal clear? What sequence of integrated communications tools will be used? Musts for communicators are:

  • Always define precisely your audience.
  • Avoid the predictable.
  • Keep the message simple.
  • Use power tools (images that last).
  • Say what only you can say.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Failure in International Business


Failure overseas rarely results from technical or professional incompetence. Multinationals take their international business seriously and typically send abroad high achievers who have proven skills and expertise. But their success is usually in their home countries, where their skills, style and attitude may be exactly the opposite of what will work overseas. Employees’ ignorance of or inability to adjust to foreign ways are usually what cause problems.

In one country people know in vivid details the colors, designs and sounds that appeal to various customer groups. Careerists climbing the corporate ladder study intently the values and norms that characterize their company’s “culture” so that they can maneuver successfully toward the top. Negotiators approach their bargaining table with a rich understanding of what motivates their adversaries. When it comes to foreigners, however, people see only silhouettes. Overseas many foreign companies approach their customers, colleagues, and employees with an ignorance that would be unthinkable on home ground. They are willing to transact business with foreigners without understanding who they are, what makes them tick, how they view the world and how their corporations. Because they do not look behind the foreign mask, their approach to international business is often like shadow-boxing. They deal with imaginary targets.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Benchmarking


We cannot become what we want to be by remaining what we are. Shift from the original status is the key for success.

If a company is loosing the market (or) customers, the company has to realize that somebody is doing well ahead. So it is necessary to find out the ways to get their competitor’s level and have to beat them to retain the market and customers. An ideal tool to meet this level is benchmarking.

Benchmarking is a way to go backstage and watch another company’s performance from the wings where all the stage tricks and hurried re-alignments are visible. It is the practice of being humble enough to admit that someone else is better at something, and wise enough to learn to how to match and even surpass, them at it.

It is the process of identification, understanding and practicing the outstanding practices and processes from organizations anywhere in the world to help the organizations to improve its perfomance.

While benchmarking, it is not ethical to benchmark a product with another. This will give only the numerical values of weight, width, height, number of defects and number of rejections. But the objective is to benchmark a process with the best processes anywhere in the world having that best product as a target.

Benchmarking is not copying or imitating. This involves observing and learning from others. it is not a time-bound event. It is a continuous journey and an ongoing process without end, till the company is existing. The more we split the process into small segments the more will be the value added to each individual process. This is the key feature of benchmarking.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Lectures, Line of Sight

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