Going Global


As we wade through the second decade of 21st Century, globalization is affecting almost every industry and every individual throughout the world. Traditional marketers who decide to take their firms global may do so because they already have strong domestic market shares and/or their target market is too saturated to offer any substantial growth. Sometimes, by evaluating key indicators of the marketing environment, marketers can move toward globalization at an optimal time. A critical task facing international marketers is developing strategies for successfully entering new foreign markets. Most large firms already participate a global commerce, and many small businesses recognize the need to investigate whether to market their products overseas. It is not an easy step to take, requiring careful evaluation and preparation.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Five Economic Eras


Economic era is a historic period of time in which the commerce of the time is dominated by, but not exclusively limited to, one particular activity, whether that be hunting and gathering, farming, manufacturing or information processing. We have waded through five economic eras:

  1. Hunting and gathering: primeval, from the dawn of human history
  2. Agricultural: approximately 8,000 BC
  3. Industrial: 1776—the year  the Watt steam engine was invented and Adam Smith’s ideas first appeared
  4. Information: 1946—the year of the first electronic computer, the ENIC
  5. Knowledge: 1994—the year of the release of Netscape.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.