Listening


Listening to the other’s point of view starts during pre-selling. Don’t switch off when you’re through talking, Listen. Understand. If you don’t understand, ask questions until you do. Then you can do a better selling job because you know more than you did when you started.

Listening is one of the best times to pick up sales points and disagreement between otherwise agreeable allies. Listen to the words and to the tone. You will be able to tell who is leading whom. You can’t learn without listening, and the more you know, the better your chance of obtaining your goal.

Don’t let your mind wander or focus on objections, and don’t spend your pre-selling time trying to develop responses instead of concentrating on what has been said.

Listen, listen, listen. There is no substitute for listening, especially during the pre-sell period

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

The Master Plan


Many people assume that a formal business plan is only for big time businesses. Wrong. A business plan is for anyone who wants to give their enterprise their best possible shot. It is where you detail out all the operational, marketing, and money matters of your business. It is, in essence, a road map. With it, you will better be able to reach your goal. Without it, you run the risk of spending precious time and money traveling in circles or unwittingly wandering into danger zones.

In response to the question, what a business plan is, follow the following”

  • A business plan is written by the home-based business owner with outside help as needed.
  • It is accurate and concise as a result of careful study.
  • It explains how the business will function in the marketplace.
  • It clearly depicts its operational characteristics.
  • It details how it will be financed.
  • It outlines how it will be managed.
  • It is the management and financial “blueprint” for startup and profitable operation.
  • It serves as a prospectus for potential investors and lenders.

A study for “why” of creating it, note:

  • The process of putting the business plan together, including the thought that you put in before writing it, forces you to take the objective, critical, unemotional look at your entire business proposal.
  • The finished written plan is an operational tool, which, when properly used, will help you manage your business and work toward its success.
  • The complete business plan is a means for communicating your ideas to others and provides the basis for financing your business.

While you are to be the author of the document, you shouldn’t hesitate to get professional help when it comes to areas outside your ken, such as accounting, insurance, capital requirements, operational forecasting, and tax and legal requirements. Finally, in response to the question, “When should Business Plan be used?” note:

  • To make crucial startup decisions
  • To reassure lenders and backers
  • To measure operational progress
  • To test planning assumptions
  • As a basis for adjusting forecasts
  • To anticipate ongoing capital and cash requirements
  • As the benchmark for good operational management

If you have been doing your research and homework all along, you probably have most of the raw material for the business plan, so it won’t be such an awesome task.

Business plans differ greatly, depending on the nature and scope of the enterprise. Some elements a person in a retail sales business would need in his or her business plan may be totally irrelevant for your service business. Similarly, business plans vary in length—from five or six pages or a virtual booklet; some are written in an engaging narrative style while others take another approach—just the facts. However, while business plans may differ in style, tone, length, and components, there is some common ground. Below is a list of items that should be in almost every business plan:

  • A summary of the nature of your business and its principal activity with a detailed description of the product(s) or service(s) you will offer.
  • A statement as to the form your business will take (sole proprietorship, partnership, incorporation) and how it will be managed and operated (with information on employees or subcontractors if applicable).
  • A discussion of any extra-ordinary (and potentially problematic) matters revolving around such things as space requirements, production processes, and operating procedures.
  • A discussion of major trends in your trade or profession.
  • A discussion of your competition and the basis on which you will compete.
  • A description of your target market that might include a profile of a typical customer or client.
  • A discussion of your plans for pricing, sales terms, and distribution.
  • A discussion of how you intend to advertise and promote your products or services.
  • A detailed statement of startup and operating costs for at least the first year.
  • A discussion of how your business will be financed.
  • Profit and loss and cash flow statements for at least the first year of business.

If this list has made a business plan seem all the more scary and arduous a task, don’t panic. There are books on the market that will guide you through the process.

A clean attractive business plan is a sine qua non if you will be applying for a loan or looking for investors. But even if the document is for your eyes only, you owe it to yourself to produce a professional-looking document. Since it is your road map, the neater it is the better it will serve you when you refer to it at various stages of your entrepreneurial journey.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Attention Spans


Busy people have short attention spans, so get to the point. Assume that you are there to listen and you’ll talk less. Don’t start with your life story; don’t drag out a presentation; and unless you are a playwright, forget the dramatic buildup. All you’ll succeed in doing is irritating people, or worse, making their minds wander. Also, learn the attention spans of the people you deal with.

 

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, Line of Sight

Business writing


All organizations need people who can write well. In a world which depends so much on information and technology, organizations need people who can present information and ideas clearly. When you are on this job, you’re no longer writing for a teacher but for a living.

 

A written message …

  • Gives you time to think about, organize, and edit what you want to say.
  • Communicates a specific message that doesn’t wander like a phone conversation or informal dialogue.
  • Provides both the sender and the receiver with the copy of important details—why the message was sent and what action should be taken. The result: official record.
  • Generally carries more weight—is taken more seriously—than the spoken word.
  • Can be sent to many people conveniently.

 

All business writing—no matter if you are writing a letter, a resume, or a memo—share the following characteristics:

Starting Point: Business writing begins when you have a need to make contact with another person to conduct some form of commerce.

Purpose: The purpose is to discuss, announce, clarify, or confirm a specific business-related matter. On another level, the purpose is to begin or continue some action pertaining to the matter.

Form: In business writing, it’s important to follow the basic standards of form and style. People in the workplace don’t have time for surprises. They want letters and memos to be presented in recognizable formats so they are easy to follow. Writing in the business world is a highly structured and functional form of communication.

Audience: In most cases, you are speaking to one specific individuals (or groups) about one particular form of business. Always provide your audience with the necessary information to act upon your request, concern, or announcement.

Voice: Speak clearly, concisely, and courteously in business writing. Think of your writing as one part of a direct and sincere conversation with your reader.

Point of view:  Use the first person (1) point of view in person-to-person communication and the third person in most general messages and memos.

 

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact www.asifjmir.com, Line of Sight

Dynamic Goal-setting


If you want to succeed in business, you need to start with a good goal-setting program. Seek out professional help in this area if you are not sure how to identify and set your own goals. A few tips to get you started:

  1. Remember to make your goals specific. the only goals that stand a chance of being achieved are the ones that are clear enough to become part of a mind-set and visualibibg press. The clearer the goal, the easier to accomplish.
  2. Have a deadline for achievement. You can have a terrific goal, t wander around aimlessly without a drop dead date for its achievement. Someone once said that a goal is dream with a deadline.
  3. Consider and anticipate your obstacles. Know where the pitfalls might occur, and devise a plan to work around such impediments.

Above all else, make sure there is a personal benefit to achieving the goal, or it will not serve to motivate you. You need to reward yourself with a vacation.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please contact Asif J. Mir.