02 Nov 2011
by Asif J. Mir
in Promoting Sales
Tags: activity, agency, aluminum, article, aspect, athletic, attract, band, banquet, behind, benefit, book, business, cause, charity, civic, collection, community, company, computer, cover, Customer, donate, drive, employee, ensure, equipment, event, first, float, focus, fund, glass, group, honor, hospital, idea, immediate, include, introduction, invite, local, long, Marketing, material, method, newspaper, office, paper, parade, People, plastic, Product, promote, Promotion, raise, rather, recycle, repeat, reporter, sale, school, sell, service, short, snappy, social, space, special, sponsor, stage, start, strategy, team, television, term, theater, unique, used, welfare, write, young
First stage marketing strategies should focus on sales promotions that will attract immediate customers and selling methods that will ensure repeat business. First stage companies can also benefit from sales and promotion activities, but with a focus on short term rather than long term benefits. Ideas include:
- Invite a local newspaper to write an article on some unique aspect of the company.
- Invite television reporters to cover a special event sponsored by the company (fund raising drive, a banquet honoring an employee, or the introduction of snappy new product).
- Start a charity book collection drive at local schools.
- Sponsor a young people’s athletic team.
- Sponsor a civic band or float in a local parade.
- Donate materials, space, or services to community theater groups.
- Sponsor a paper, glass, aluminum, or plastic recycling drive.
- Get behind a social cause.
- Donate used computers, office equipment, etc., to local schools, hospitals, or welfare agencies.
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
18 Feb 2011
by Asif J. Mir
in Constitution of Service Sector
Tags: accounting, agency, amusement, architectural, art, auto, automotive, banking, beauty, botanical, business, camp, car, care, carnival, carpet, childcare, chiropractor, circus, civic, cleaning, club, collection, commercial, comprise, computer, constitution, consulting, correspondence, course, dance, data, dental, dentist, design, detective, diaper, Distribution, drive-in, educational, employment, engineering, equipment, estate, exhaust, exterminate, fair, family, financial, firm, follow, funeral, gallery, garage, garden, golf, hall, health, home, hotel, house, ice-skating, industry, insurance, interior, investment, job, lab, laundry, legal, library, linen, lodging, lot, management, medical, membership, miscellaneous, motion, museum, nursery, orchestra, Organization, paint, park, parking, personal, photographic, photography, physician, picture, place, pool, preparation, processing, production, programming, public, R&D, race, radio, real, recreation, relation, rental, repair, retread, reuphoistery, rink, rooming, school, secretarial, sector, selected, septic, service, sharpen, shoe, shop, site, social, sporting, studios, supply, survey, swimming, system, tank, tax, television, theater, tire, track, trailer, Training, transient, transmission, truck, utilities, wash, watch, welding, window, zoological
Service sector comprises following services:
Lodging Services
Hotels, rooming houses, and other lodging places
Sporting and recreation camps
Trailering parks and camp sites for transients
Personal Services
Laundries
Childcare
Linen supply
Shoe repair
Diaper service
Funeral homes
Carpet cleaning
Tax preparation
Photographic studios
Beauty shops
Health clubs
Business Services
Accounting
Exterminating
Agencies
Employment agencies
Collection agencies
Computer programming
Commercial photography
R&D labs
Commercial art
Secretarial services
Management services
Window cleaning
Public relations
Consulting
Detective agencies
Equipment rental
Interior design
Automotive Repair Services and Garages
Auto rental
Tire retreading
Truck rental
Exhaust system shops
Parking lots
Car washes
Paint shops
Transmission repair
Motion Picture Industry
Production
Theaters
Distribution
Drive-ins
Amusement and Recreation Services
Dance halls
Race tracks
Orchestras
Golf courses
Pool halls
Amusement parks
Carnivals
Fairs
Ice-skating rinks
Botanical gardens
Circuses
Swimming pools
Health Services
Physicians
Nursery care
Dentists
Medical labs
Chiropractors
Dental labs
Legal Services
Educational Services
Libraries
Correspondence schools
Schools
Data processing schools
Social Services
Child care
Family services
Job training
Non-commercial Museums, Art Galleries, and Botanical & Zoological Gardens
Selected Membership Organizations
Business associations
Civic associations
Financial Services
Banking
Investment firms
Insurance
Real estate agencies
Miscellaneous Repair Services
Radio and television
Welding
Watch
Sharpening
Reuphoistery
Septic tank cleaning
Architectural
Surveying
Engineering
Utilities
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
24 Oct 2010
by Asif J. Mir
in Public Relations (PR)
Tags: acceptance, action, active, activity, adjust, affair, agency, answer, assist, assistance, attempt, attitude, bombard, cause, charitable, citizen, civic, club, communication, community, complaint, concern, conduct, consequence, Consumer, contact, contribution, control, correct, correspondence, courteous, create, Customer, demonstrate, department, description, develop, dialogue, distribute, distributor, diverse, earn, economic, education, educator, effective, employee, enough, environment, establish, evaluate, execute, fact, favorable, feeling, firm, friend, function, fund, generate, give, goal, good, government, group, identify, incentive, include, incomplete, individual, inform, information, interest, leader, learn, least, line, listen, maintain, major, management, market, Marketing, media, meet, member, motivate, need, Open, opinion, Organization, paid, participate, People, person, Personnel, phone, policy, positive, PR, practice, procedure, Product, program, progress, prompt, propaganda, provide, public, public relations, Publicity, question, raise, react, Research, responsibility, responsive, retailer, satisfy, school, send, service, simply, social, society, speak, speaker, sponsor, start, step, stockholder, student, study, supplier, tell, Training, understand, view, volunteer, word, written
Public Relations is the management function that evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and executes a program of action to earn public understanding and acceptance. In other words a good public relations program has three steps:
- Listen to the public: Public relations starts with good marketing research (evaluates public attitudes).
- Develops policies and procedures that are in the public interest: One does not earn understanding by bombarding the public with propaganda; one earns understanding by having programs and practices in the public interest.
- Inform people of the fact that you are being responsive to their needs: It is not enough to simply have programs that are in the public interest. You have to tell the public about those programs so that they know you are being responsive.
Publicity is one of the major functions of the public relations department. Publicity is any information about an individual, a product, or an organization that is distributed to the public through the media and that is not paid for, or controlled by, the sponsor.
Other activities include:
- Establishing contact with civic groups, consumer organizations, and other concerned citizens to learn their views of the organization, to answer their questions, and to provide information (or education).
- Opening lines of communication with customers, suppliers, distributors, retailers, stockholders, government agencies, educators, and community leaders.
- Conducting studies to find the economic, environmental, and social consequences of organizational practices and to learn how to make a more positive contribution to customers, stakeholders, and society.
- Providing any assistance needed to adjust the goals, policies, practices, personnel policies, products, and programs of the organization to meet the needs of changing markets.
- Assisting all members of the firm in developing effective programs of consumer information and education.
- Sending speakers to schools, clubs, and other such groups to maintain an open dialogue with students and other socially active members of society.
- Creating incentives for employees to participate in public-affairs activities such as raising funds for charitable groups.
- Answering consumer and other complaints promptly and correcting whatever it was that caused the complint.
- Training employees or volunteers to provide prompt, friendly, courteous, and helpful service to anyone who contacts the organization in person, by phone, or written correspondence.
- Demonstrating to society the organization is listening, reacting, adjusting, and progressing in its attempt to satisfy its diverse publics.
- Opening two-way communications with employees to generate favorable employee opinion and to motivate employees to speak well of the organization to others.
This is an incomplete description of all the activities and responsibilities of the PR people, but it at least gives some feeling for what they do.
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.