Appointing a Dealer


  1. The Branch Manager perceives a need for an additional dealer in an area. Need occurs if any existing dealer leaves or is removed. It could also happen when the company expands into new territory.
  2. The Branch Manager has to convince the general manager of the division about the need for anew dealer.
  3. The selection process for the dealer begins with placing advertisements in newspapers and trade magazines inviting applications. Applications for dealership are directed to the concerned branch manager.
  4. The branch manager then reviews the application forms and prepares a shortlist if necessary. The company has not laid down any concrete guidelines for shortlisting at this stage. The branch manager is allowed to exercise his discretion.
  5. The shortlisted applicants are interviewed by the branch manager along with the regional sales manager of the division. Whatever additional information is required is obtained from the applicants during the interview. The dealers are evaluated on:
    1. Prior business record
    2. The capability of maintaining and running his own showroom
    3. Financial strength
    4. Inventory: The dealer must have enough working capital for maintaining specified level of inventory. This condition is however is applied only in the case of dealers whose territories are located considerably away from a branch office. This is because there is a company owned warehouse along with every branch office and for dealers located in the same cities there is no necessity to maintain separate inventory
    5. Contacts with customers
    6. Availability of salesforce to service customer effectively. In addition, technicians also need to be present to meet the after-sales service requirements of the products
  6. The final selection decision is made after talking with the bankers of the applicant. This is done to check the veracity of information regarding financial strength and prior business experience. It is only after the company is satisfied regarding all aspects of he information, that it sends the dealer an appointment letter
  7. The appointment letter lays down several terms of the contract that have to be fulfilled by the dealer. The company expects the dealers not to sell any competitors’ products. The dealer is also expected to conduct his business only within the clearly demarcated sales territory allocated to him by the company.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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Channel Management, & Physical Distribution Management


Channel management and physical distribution management together comprise the place variable of the marketing mix. Channel management and physical distribution management, though closely related, are quite distinct from each other. While physical distribution deals with logistics, warehousing, and inventory management channel management is much broader and is concerned with the entire process of setting up and operating the channel for meeting the company’s objectives. Channel management must be well underway before the physical distribution management can even be considered.

Under channel management, the company deals with external organizations. The company uses these external organizations. The company uses these external organizations also known as intermediaries, to achieve its objectives of profitability and customer satisfaction, and in turn ensure that the channel members’ objectives are also satisfied.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures

Focusing Organization


This focus begins when someone at top identifies a set of concerns that require correction. These concerns are of significant importance to the organization, rather than passing operational concerns. They are persistent, undesirable situations that have grown over time and have never been adequately addressed. It is clear that a major effort is required to solve them and that new skill and approaches have to be developed if the effort is to be successful.

 The entire project is planned as a taskforce attack on identified situations; objectives—analysis and correction of the target situations, objectives are defined. This planning cannot be delegated. It is done by top management, since responsibility for the project must reside with those who initiate it. By actively directing the project, top management makes its support of the ideas evident to everyone. By participating in the project throughout its life, top management returns control and ensures success.

 The management works out a comprehensive plan and schedule. The population of individuals who can contribute in solving the target situations is identified by name and position. Workshops are scheduled. It is in the workshops that the participants learn. They apply their skills to analysis of their assigned concerns.

 My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Ethical Climate


The unspoken understanding among employees of what is and is not acceptable behavior is called an ethical climate.

In most companies, a moral atmosphere can be detected. People can feel the way the ethical winds are blowing. They pick up subtle hints and clues that tell them what behavior is approved and what is forbidden. Ethical climate is part of the corporate culture that sets the ethical tone in a company. There are three different types of ethical yardsticks: egoism (self-centeredness), benevolence (concern for others), and principle (respect for one’s own integrity, for group norms, and for society’s laws). These ethical yardsticks can be applied to dilemmas concerning individuals, a company, or society at large.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Interpersonal Competencies


  • Empathy: Sensitivity to and concern about others’ emotional states, ability to see one’s own behavior from the other person’s perspective
  • Effective Communication: Actively listens in genuine dialogue and presents ideas clearly and persuasively
  • Social Awareness: Understands group relationship issues and interpersonal dynamics between them between team members and among organizational stakeholders
  • Relationship Development: Fosters constructive networking relationships within diverse internal and external organization groups
  • Leadership: Takes on a leadership role and responsibilities for benefit of the group or organization
  • Collaborative Teamwork: Actively builds dynamic teams of diverse individuals to collaborate in creating new solutions to achieve goals.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Actions that make Most Sense


We make judgments of the kinds of actions that should be taken to resolve high priority concerns. The questions we ask lead to partial or full use of Problem Analysis, Decision Analysis or Potential Problem Analysis. It is important to remember that two equally critical factors must be considered in making this judgment: the nature of the concern and the kind of answer that is required.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Rational Management


Rational management means making full use of the thinking ability of the people in an organization. It is a continuing process. Use of the ideas and their benefits will eventually fade out if they are not continually used and reinforced.

Rational management aims at major change and therefore demands major commitment. But this system cannot be introduced by half-heartedly sprinkling a few ideas and suggestions among a random mix of the organization’s people in the hope that something good will happen. We must identify the significant people within the organization, for they should be the first to learn and use the new ideas. We must identify their subordinates and the people who provide them with information. We must identify those who will implement the conclusions that come out of the use of the ideas. In short, it is imperative to pinpoint all the people within an organization who make things happen. The objective is to move the organization closer to it full potential. This can be done only by introducing teamwork based on the continuing conscious use of common approaches expressed in a simple, common language and directed toward resolution of an organization’s important concerns.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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