03 Oct 2013
by Asif J. Mir
in 21st Century Corporate Strategy
Tags: advance, agency, apparel, art, better, business, catering, clean, computer, copy, craft, data, decoration, design, downsize, edit, emerge, entry, errand, event, expert, Extend, financial, graphic, Home office, insurance, interior, know, management, manufacture, micro-enterprise, offer, opportunity, option, order, Organization, particularly, Planning, possibility, procure, professional, program, realting, Research, Sales, service, subcontracting, sublet, tailoring, technology, travel, tutor, typing, undertake
Advances in technology and the downsizing of organizations offer opportunities for micro enterprises particularly for extending professional services, apparel design, crafts manufacturing and sales, catering, computer programming, copy editing, financial planning, graphic art & design, insurance agency, interior decoration, interior design, event management, realting, research, tailoring, travel agency, tutoring, and data entry/typing. You can also offer home/office cleaning services, or an errand service. The more you know about the business that you may undertake, the better.
Subcontracting is another option. Procure orders and sublet to experts.
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
26 Sep 2011
by Asif J. Mir
in De-Stress Without Distress
Tags: acupuncture, answer, antidote, art, biofeedback, control, critical, crowd, distress, easy, effect, effective, fashion, follow, free, health, hobby, humor, imagery, improve, include, Latin, learn, life, master, music, option, People, place, placebos, please, positive, problem, reason, relaxation, Response, save, search, sedative, side, significant, stress, symptom, today, tomorrow, tranquilizer, unfortunately, word, workplace, wrong
Stress is a significant problem in the workplace and many people are searching for effective antidotes. Unfortunately, most look in the wrong places. The answer is not to follow the crowds who take sedatives or tranquilizers, but to take control. It is for this reason that options to control your symptoms are critical to learn. They include:
- Relaxation Response
- Biofeedback
- Music
- Art
- Fashion
- Acupuncture
- Positive Imagery
- Placebos (Latin word = I shall please)
- Hobbies
- Humor
All these options are easy to master and free from side effects. They will improve your health today, and may even save your life tomorrow.
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
26 Apr 2011
by Asif J. Mir
in Pricing
Tags: activity, apparent, art, attract, Competition, competitor, cost, crucial, Customer, decision, demonstrate, dependent, despite, determinant, determine, direct, easy, effective, error, extent, fact, focus, function, fundamental, game, imitate, importance, indirectly, influence, large, least, loss, manager, Marketing, Mix, moment, nullify, Organization, part, partial, play, price, Pricing, profit, quantity, rare, recognize, relationship, remain, revenue, serve, simultaneously, single, sold, stake, strategist, strategy, total, truth, turn, type, understood, unit
Whether or not it is so recognized, pricing is one of the most crucial decision functions of a marketing manager. Pricing is an art, a game played for high stakes; for marketing strategists, it is the moment of truth. All of marketing comes to focus in the pricing decision. To a large extent, pricing decisions determine the types of customers and competitors an organization will attract. Likewise, a single pricing error can effectively nullify all other marketing-mix activities. Despite its importance, price rarely serves as the focus of marketing strategy, in part because it is the easiest marketing-mix activity for the competition to imitate.
It can be easily demonstrated that price is a direct determinant of profit (or loss). This fact is apparent from the fundamental relationship.
Profit = total revenue – total cost
Revenue is a direct result of unit price times quantity sold, and costs are indirectly influenced by quantity sold, which in turn is partially dependent on unit price. Hence, price simultaneously influences both revenues and costs.
Despite its importance, pricing remains on of the least understood marketing-mix activities.
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
18 Feb 2011
by Asif J. Mir
in Constitution of Service Sector
Tags: accounting, agency, amusement, architectural, art, auto, automotive, banking, beauty, botanical, business, camp, car, care, carnival, carpet, childcare, chiropractor, circus, civic, cleaning, club, collection, commercial, comprise, computer, constitution, consulting, correspondence, course, dance, data, dental, dentist, design, detective, diaper, Distribution, drive-in, educational, employment, engineering, equipment, estate, exhaust, exterminate, fair, family, financial, firm, follow, funeral, gallery, garage, garden, golf, hall, health, home, hotel, house, ice-skating, industry, insurance, interior, investment, job, lab, laundry, legal, library, linen, lodging, lot, management, medical, membership, miscellaneous, motion, museum, nursery, orchestra, Organization, paint, park, parking, personal, photographic, photography, physician, picture, place, pool, preparation, processing, production, programming, public, R&D, race, radio, real, recreation, relation, rental, repair, retread, reuphoistery, rink, rooming, school, secretarial, sector, selected, septic, service, sharpen, shoe, shop, site, social, sporting, studios, supply, survey, swimming, system, tank, tax, television, theater, tire, track, trailer, Training, transient, transmission, truck, utilities, wash, watch, welding, window, zoological
Service sector comprises following services:
Lodging Services
Hotels, rooming houses, and other lodging places
Sporting and recreation camps
Trailering parks and camp sites for transients
Personal Services
Laundries
Childcare
Linen supply
Shoe repair
Diaper service
Funeral homes
Carpet cleaning
Tax preparation
Photographic studios
Beauty shops
Health clubs
Business Services
Accounting
Exterminating
Agencies
Employment agencies
Collection agencies
Computer programming
Commercial photography
R&D labs
Commercial art
Secretarial services
Management services
Window cleaning
Public relations
Consulting
Detective agencies
Equipment rental
Interior design
Automotive Repair Services and Garages
Auto rental
Tire retreading
Truck rental
Exhaust system shops
Parking lots
Car washes
Paint shops
Transmission repair
Motion Picture Industry
Production
Theaters
Distribution
Drive-ins
Amusement and Recreation Services
Dance halls
Race tracks
Orchestras
Golf courses
Pool halls
Amusement parks
Carnivals
Fairs
Ice-skating rinks
Botanical gardens
Circuses
Swimming pools
Health Services
Physicians
Nursery care
Dentists
Medical labs
Chiropractors
Dental labs
Legal Services
Educational Services
Libraries
Correspondence schools
Schools
Data processing schools
Social Services
Child care
Family services
Job training
Non-commercial Museums, Art Galleries, and Botanical & Zoological Gardens
Selected Membership Organizations
Business associations
Civic associations
Financial Services
Banking
Investment firms
Insurance
Real estate agencies
Miscellaneous Repair Services
Radio and television
Welding
Watch
Sharpening
Reuphoistery
Septic tank cleaning
Architectural
Surveying
Engineering
Utilities
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
19 Dec 2010
by Asif J. Mir
in Direct Marketing
Tags: accountable, ad, Advertising, art, attempt, basis, buyer, clear, commercial, cost, coupon, create, direct, dismal, downplay, engage, expensive, fail, firm, game, high, inexpensive, least, leave, mail, Marketing, method, middleman, newspaper, order, package, play, power, process, really, refer, remove, require, result, right, run, sale, science, seller, store, successful, sure, telephone, TV, unnecessary, work
Direct market refers to direct mail, mail order, or coupon advertising, telephone marketing, or any method of marketing that attempts to make a sale right then and there. It does not require a middleman. It does not require a store. It only requires a seller and a buyer. And because of that, much unnecessary game playing is removed from the marketing process, leaving only accountable results. When you run a TV commercial or newspaper ad, you do all in your power to make sure that it works, but you don’t really know if it does. But when you engage in direct-mail advertising, the firm of direct marketing you will know clearly whether or not your mailing worked. Either it did or didn’t. If it worked, you’ll know how well it worked. And if it failed, you’ll know how dismally it failed.
Direct mail is the least expensive method of marketing on a per sale basis. The overall cost may be high, but if it works for you, it is inexpensive marketing. Direct marketing is more science than art. This is not to downplay the art of creating a successful direct mail package.
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
04 Oct 2010
by Asif J. Mir
in Negotiating for Change
Tags: amenable, Analysis, arise, art, attempt, authority, background, bargain, base, calculate, change, circumstance, cooperation, department, distaste, division, effort, explicit, fail, formal, gain, influence, interest, involve, irrational, kind, little, logic, loss, management, manager, mobilize, need, negotiate, negotiation, occasion, order, part, particular, People, perceive, persuade, persuasion, political, power, prerequisite, prestige, principle, process, require, Roadblock, science, scientific, seem, self, self-interest, situation, sound, status, support, technical, word
Occasionally, in any change effort a manager may run into another kind of roadblock: he/she may require the cooperation and support of managers in other departments and divisions, but may have no formal authority over them. Attempts to influence or persuade them to support change may fail because the change may involve a perceived loss for the other managers, this could be loss in status, power, authority, prestige or prerequisites. Under these circumstances, it is not in the self-interest of those managers to support the change. Situations like these make the management of change explicitly political because, in order to gain their support, the manager may have to do some bargaining. In other words, when influence and persuasion fail, a manager may need to mobilize support through negotiation. Many managers, particularly those with technical backgrounds, find this process distasteful because it seems irrational. However, there is little that is irrational in these situations and they arise out of calculated self-interest. Just as there are sound scientific principles to influence and persuade people, negotiation and bargaining can also be based on logic and science. While part of negotiation—like management—is art, most of it is amenable of scientific analysis.
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
07 Sep 2010
by Asif J. Mir
in Power
Tags: ability, achieve, acquisition, arsenal, art, assume, benefit, bound, bureaucratic, capability, company, constant, contribute, desire, dramatic, dream, employ, empower, encourage, energy, eventually, evident, executive, experience, fact, feel, floor, focus, fraction, fundamental, gain, height, help, hidden, high, incapable, increase, inherent, initiative, instead, interest, learning, level, lie, limit, lose, love, management, manager, master, mediocrity, nature, objective, operate, Organization, People, Performance, personal, possible, potential, power, principle, pursuit, receive, regardless, release, remain, rest, result, return, reward, secret, seem, selfish, sense, settle, shoulder, significance, society, strive, success, successful, supply, sure, survival, sweeper, system, today, top, ultimate, unfortunate, worker, workplace
Power is what everyone wants and no one seems to have enough of. The desire for power is inherent in our very nature and fundamental to our survival.
Nowhere is the pursuit of power more evident than in today’s workplace. Managers are constantly striving to increase their arsenal of power, which is how it should be. Some may use power for selfish gain; others may use it to benefit the company. Regardless of how managers use power, the fact remains that without it they are incapable of achieving anything of significance for themselves, other people, the company, or society at large.
Power operates under the same principle as love: the more one gives to others, the more one receives in return. Unfortunately, many managers assume that there is a limited supply of power.
Most people contribute only a small fraction of their full capabilities, simply because they don’t feel a sense of personal power. They are bound by a bureaucratic management system that does little to encourage initiative and high performance. Almost all the power within the organization rests with those at the very top. Powerless in their ability to achieve results, most people eventually lose interest and settle for mediocrity.
The secret of achieving success as a manager and as a company lies in learning how to release the hidden potential of people. It lies in helping workers on all levels, from floor sweeper to executive, experience a sense of their own power. There are no success limits for the managers who master this art. Likewise, the company that rewards managers for successfully employing this art dramatically increases its ability to achieve its objectives.
If you want to achieve ultimate power for yourself you must get out of your own way. Instead of focusing your energies on the acquisition of power for yourself, focus them on how you can empower the people who work for you. If you are successful in giving your people power, they will surely lift you on their shoulders to heights of power and success you never dreamed possible.
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
03 Jun 2010
by Asif J. Mir
in What Employees Need to Learn
Tags: act, actual, adaptation, adjacent, art, assignment, automation, beyond, center, company, consequently, consider, continuous, contribute, corporate, cost, deal, depend, destine, effective, employee, Employer, encourage, end-user, example, flexible, function, goal, great, grow, handful, immediate, implement, importance, ingenuity, job, leading, learn, limited, manager, member, method, need, new, office, operation, Organization, peer, plan, potential, problem solving, recommend, robot, site, stimulate, successful, technological, technology, tell, unit, Use, work
What employees need to learn, beyond their immediate assignments, depends on what the employer wants them to contribute. Leading companies want employees to consider themselves members of the organization, to recommend and implement ways of making the company more successful. Consequently, they tell them a great deal about corporate goals and plans, the operation of the job site, the jobs of peers and managers, the functions of adjacent work units, the technology in use, effective problem-solving methods, and actual costs.
A handful of companies encourage employees to learn the act of technological adaptation, an art whose importance is destined to grow. Potential new uses of flexible automation, robots, or end-user office automation are limited only by the ingenuity of the users. Continuous learning centers are a good example of how to stimulate adaptation.
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
29 Mar 2010
by Asif J. Mir
in Training the Trainer
Tags: acquire, ad hoc, adopt, art, Bonus, brain, capital, company, confirm, content, continuous, depend, effective, enterprise, expensive, experience, expert, external, few, find, gain, hard, insight, instance, intellectual, internal, irreplaceable, knowledge, lead, learning, look, master, natural, Organization, owner, People, possess, practice, productivity, professional, readily, redundant, reinforce, reliance, Resource, share, Skill, sole, store, teaching, technical, trainer, Training, transmit, unfamiliar
If learning is to be truly continuous, an organization must look to its own resources for more and more of the teaching. Sole reliance on professional trainers, whether internal or external, is expensive and, in many instances, redundant. The only irreplaceable capital an enterprise possesses is the knowledge stored in the brains of its people. But the productivity of intellectual capital depends on how effectively the owners share it with those who can use it.
Skill at teaching comes naturally to a few; most of us have to acquire it the hard way. Leading companies have therefore adopted the practice of training the trainer, and their experience confirms that content experts learn the art of training more readily than training experts can master unfamiliar technical content. As a bonus, they find, the ad hoc trainers gain new insights and reinforce their own knowledge as they transmit it to others.
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
24 Dec 2009
by Asif J. Mir
in Definitions of Strategy
Tags: achieve, action, advantage, allow, apply, art, asset, base, business, carry, competitive, connotation, deceive, deploy, derive, design, digital, direct, document, enable, enemy, explain, finance, general, goal, Greek, increase, industrial, information, installation, managing, Marketing, military, need, objective, online, operation, Organization, particular, plan, Planning, predefined, process, refer, rules, Sales, scheme, science, set, Skill, sound, specify, stratagem, strategy, technology, trading, trick, war
Strategy: the science of planning and directing military operations, a plan or action based on this; skill in managing or planning, esp. by using stratagems. (Collins Pocket Dictionary, 1986)
Stratagems: a trick or plan for deceiving an enemy in war; any trick or scheme. (Collins Pocket Dictionary, 1986)
Strategic: sound in strategy; advantageous; needed for carrying on war; directed against the military and industrial installations of the enemy. (Collins Pocket Dictionary, 1986)
A strategy is a plan of action designed to achieve a particular goal. The word strategy has military connotations, because it derives from the Greek word for general. A strategy is a long term plan of action designed to achieve a particular goal. Strategy may also refer to:
- Business strategy, the art and science of enabling an organization to achieve its objective
- Marketing Strategy, a process that allows an organization to increase sales and achieve a competitive advantage
- Technology strategy, a document that explains how information technology should be used as part of a business strategy
- Digital strategy, the process of specifying an organization’s processes to deploy online assets
- Trading strategy, a predefined set of rules to apply in finance (Wikipedia)
My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.
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