Creative Marketing Program

Motivate your audience to do something; Marketing is not creative unless it sells. You can pretty much ensure that you’ll end up with creative marketing if you start out by devising a creative strategy. Such a strategy is similar to a marketing plan, but limited to advertising only, and defined solely at the content of ads and/or commercials. If you think there’s a simple formula for establishing such a strategy, you’re absolutely right.

Follow following steps:

• Find the inherent drama within your offering;
• Translate that inherent drama into a meaningful benefit;
• State your benefits as believably as possible;
• Get people’s attention;
• Be sure you’re communicating clearly;
• Measure your finished advertisement, commercial, letter or brochure against your creative strategy.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures

Effective Segmentation

Segmentation does not promote marketing success in all cases. Effectiveness depends on the following basic requirements:

• The market segment must present measurable purchasing power and size.
• Marketers must find a way to effectively promote to and serve the market segment.
• Marketers must identify segments that are sufficiently large enough to give them good profit potential.
• The firm must target segments that match its marketing capabilities. Targeting a large number of niche markets can produce an expensive, complex and inefficient strategy.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Indicators of Poor Listening

In the customer service environment, you cannot afford the luxury of failing to listen to your customer. Periodically, you should do a self-check on your listening style to see if you need improvement. If any of the following events occur, you may need to refocus.

• Customers  specifically request to speak to or be served by someone else.
• You find yourself missing key details of conversations.
• You regularly have to ask people to repeat information.
• You walk away from phone calls or personal encounters not completely knowing what action is required of you.
• Customers often make statements, such as, “Did you hear what I said?” Are you listening to me?” or “You are not listening.”
• You find yourself daydreaming or distracted as the customer is speaking.
• You miss accompanying nonverbal cues sent by the customer as the two of you communicate.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Planting Ideas

Think of a carefully selected extra-special tomato seed. Potentially, that little seed can grow 25 pounds of wonderful fruit. One seed will easily produce one million times its weight in good food. But the seed with all its promise won’t grow any tomatoes unless it is planted.

So it is with great dreams. The best ideas in the world for making money, building a business, solving a social problem, or making an improvement in life are useless until they are planted in a well-prepared mind, tremendous results happen. Every great enterprise was once simply an idea that was planted

A fortune is an idea acted upon. All around us are people who have the disease of dreaming. This ailment takes on many forms, but it as common as the cold. As you grow your ideas, surround yourself with people who are positive. Positive people want you to win, achieve, enjoy life, find satisfaction, and contribute to others. Negative people want you to accept life as  it is, content with boredom and mediocrity, satisfied with a small income, and miss out rewards that come from helping others.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

The Importance of HRM

This is important because some of the personnel mistakes you don’t want to make while managing. They include:

• Hire the wrong person for the job;
• Experience high turnover;
• Find your people not doing their best;
• Waste time with useless interviews;
• Have your company taken to court because of discriminatory actions;
• Have your company cited under occupational safety laws for unsafe practices;
• Have some employees think their salaries are unfair and inequitable relative to others in the organization;
• Allow a lack of training to undermine your department’s effectiveness;
• Commit any unfair labor practices.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

This is important because some of the personnel mistakes you don’t want to make while managing. They include:

• Hire the wrong person for the job;
• Experience high turnover;
• Find your people not doing their best;
• Waste time with useless interviews;
• Have your company taken to court because of discriminatory actions;
• Have your company cited under occupational safety laws for unsafe practices;
• Have some employees think their salaries are unfair and inequitable relative to others in the organization;
• Allow a lack of training to undermine your department’s effectiveness;
• Commit any unfair labor practices.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Elaboration

Taking an idea or a thing and bending and stretching it in interesting ways is elaborative ability. Management is full of tools and techniques. Each of these is an elaboration of an insight. The idea that if management gets vital information about the performance and operations of the organization, then remedial action can be faster has led to computerized management information systems, which can be highly elaborate, with periodic reports running into dozens of pages. The idea that money is a motivator of effort has led to all sorts of elaborative incentive systems. The idea that in a market economy the customer is the king has led to all sorts of market research models to find out what the customer wants and what he or she is willing to pay for it.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Competitive Intelligence

Developing useful plans offer requires knowing as much as possible about what competitors are doing or are planning to do. Competitive intelligence is a systematic way to obtain  and analyze public information about competitors. Although this sounds a lot like legalized spying, it’s become much more popular over the past few years.

There are a variety of techniques to find out what competitors are doing. They include keeping track of competitors by having specialists visit their facilities, and hiring their workers and questioning their suppliers and customers.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Entering New Markets

Managers are always under pressure to increase the sales and profits of their firms, and why they face a mature, saturated market at home, they begin the search for new markets outside their home country. They find that 1) a rising GNP/capita and population growth appear to be creating markets that are reaching the critical mass necessary to become viable candidates for their operations and 2) the economies of some nations where they are not doing business are growing at a considerably faster rate than is the economy of their own market.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Employee Discipline

Discipline refers to a condition in the organization where employees conduct themselves in accordance with the organization’s rules and standards of acceptable behavior. For the most part, employees discipline themselves by conforming to what is considered proper behavior because they believe it is the reasonable thing to do. Once they are made aware of what is expected of them, and assuming they find these standards and rules to be reasonable, they seek to meet those expectations.

But not all employees will accept the responsibility of self-discipline. There are some employees who do not accept the norms of responsible employee behavior. Those employees, then, require some degree of extrinsic disciplinary action.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.