Channel Evaluation


Channel evaluation is a multidimensional construct and includes both performance measures of the channel and measures of contribution to consumers by th channel. These measures of channel performance have been grouped under three main dimensions also known as 3Es, i.e., Effectiveness, Efficiency, and Equity. Effectiveness is further subdivided into delivery and stimulation.

  • Delivery is defined as a short term measure of how well the channel meets the demand for service outputs placed on it by the consumption sector.
  • Stimulation is defined as a long term, goal oriented measure of how well the channel member stimulate latent demand to reach optimum levels of demand.

Efficiency is further subdivided into productivity and profitability:

  • Productivity is defined as the efficiency with which output is generated from resources and inputs used. In essence, productivity is a measure of physical efficiency.
  • Profitability is a general measure of financial efficiency of channel member, in terms of return on investment, liquidity, leverage, growth patterns in sales and profits, growth potential in sales and profits, market share, average inventory maintained, etc.

Equity is the extent to which marketing channels serve problem-ridden markets and market segments, such a disadvantaged or geographically isolated consumers.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures

The Importance of HRM


This is important because some of the personnel mistakes you don’t want to make while managing. They include:

  • Hire the wrong person for the job;
  • Experience high turnover;
  • Find your people not doing their best;
  • Waste time with useless interviews;
  • Have your company taken to court because of discriminatory actions;
  • Have your company cited under occupational safety laws for unsafe practices;
  • Have some employees think their salaries are unfair and inequitable relative to others in the organization;
  • Allow a lack of training to undermine your department’s effectiveness;
  • Commit any unfair labor practices.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.


This is important because some of the personnel mistakes you don’t want to make while managing. They include:

  • Hire the wrong person for the job;
  • Experience high turnover;
  • Find your people not doing their best;
  • Waste time with useless interviews;
  • Have your company taken to court because of discriminatory actions;
  • Have your company cited under occupational safety laws for unsafe practices;
  • Have some employees think their salaries are unfair and inequitable relative to others in the organization;
  • Allow a lack of training to undermine your department’s effectiveness;
  • Commit any unfair labor practices.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Managerial Functions


There are four basic managerial functions are planning, organizing, lending, and controlling. By applying these functions to the various organizational resources—human, financial, physical, and information—the organization achieves different levels of effectiveness and efficiency.

  • Planning: The first managerial function is the process of determining the organization’s desired future position and deciding how best to get there.
  • Organizing: It is the process of designing jobs, grouping jobs into manageable units, and establishing patterns of authority among jobs and groups of jobs. This process designs the basic structure of the organization.
  • Leading: It is the third managerial function, is the process of getting members of the organization to work together toward the organization’s goal. Major components of leading include motivating employees, managing group dynamics, and leadership per se, all of which are closely related to major areas of organizational behavior.
  • Controlling: It is the process of monitoring and correcting the actions of the organization and its people to keep them headed toward their goals.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Organization Health


Implicit is a concept towards organizations that needs to be made explicit; namely, that we are viewing organizations as dynamic cooperative systems. Their survival involves change and adaption, as well as, economic performance and the distribution of  incentives to members.

The presentation is organized to help the exercise understand the dimensions of his job in contributing to organizational survival. We hold that the manager should have awareness of how organizations in general function, as well as, an understanding of the character of his specific organization. The organization is thus seen as a system with needs for its own security, stability, and continuity. Managers perform the functions of organizing, directing, and controlling within the system.

The criteria for judging managers (i.e., organizational health or effectiveness) are not measures such as performance, morale, lack of conflict, or profit per se. These are important but insufficient criteria. Rather, we have to evaluate managers in terms of the total dynamic system represented by the organization. In this framework, it is more important to judge managerial effectiveness upon the basis of how the organization handles its problems (i.e., adapts and changes to pressures), rather than whether or not it has problems.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Corporate Ghettos


When the personality of an organization breaks up, individuals develop their own cult following. A reaction common to many organizations is the establishment of corporate ghettos, where individuals gather together in the absence of proper leadership to form informal but fiercely defensive groups.

These separate ghettos become the mainstay of internal communication and loyalty switches from the organization to the ghetto. All socializing and as much working contact as possible is restricted to other members of the ghetto.

Ghettos can have amazing influence on the lives of all concerned and in time come to dominate the entire culture and effectiveness of an organization.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

Bargaining Power of Suppliers


Increasing prices and reducing the quality of products sold are potential means through which suppliers can exert power over firms competing within an industry. If a firm is unable to recover cost increases through its pricing structure, its profitability is reduced by its suppliers’ actions. A supplier group is powerful when:

  • It is dominated by a few large companies and is more concentrated than the industry to which it sells;
  • Satisfactory substitute products are not available to industry firms;
  • Industry firms are not a significant customer for the supplier group;
  • Suppliers’ goods are critical to buyers’ marketplace success;
  • The effectiveness of suppliers’ products has created high switching costs for industry firms, and
  • Suppliers are a credible threat to integrate forward into the buyers’ industry. Credibility is enhanced when suppliers have substantial resources and provide the industry’s firms with a highly differentiated product.

My Consultancy–Asif J. Mir – Management Consultant–transforms organizations where people have the freedom to be creative, a place that brings out the best in everybody–an open, fair place where people have a sense that what they do matters. For details please visit www.asifjmir.com, and my Lectures.

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